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JUNE APP GIVEAWAY: WIN AN OUTFIT OF YOUR CHOICE VALUED UP TO $1000AUD. REGISTER YOUR ENTRY VIA THE APP | DOWNLOAD NOW
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Rome Collection

  • Fiorella - Dusty Pink Floral 3D Embellished Strapless A-Line Gown Fiorella - Dusty Pink Floral 3D Embellished Strapless A-Line Gown
    Save 73%

    Fiorella

    Original Price $ 7,716.40
    Current Price $ 2,104.47
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Exclusive Rome Collection Elevate your elegance with the Fiorella Gown. Crafted from a dust...

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  • Pauletta - Nude One Shoulder Patterned Sequin Gown with Side Slit Pauletta - Nude One Shoulder Patterned Sequin Gown with Side Slit
    Save 57%

    Pauletta - Gold

    Original Price $ 6,594.02
    Current Price $ 2,805.96
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. The Exclusive Rome Collection Elegant and refined, the Pauletta gown is a one-shoulder masterpie...

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  • Sandy - White Striped Off-Shoulder Gown With Side Slit Sandy - White Striped Off-Shoulder Gown With Side Slit
    Save 82%

    Sandy - White

    Original Price $ 7,716.40
    Current Price $ 1,402.98
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Exclusive Rome Collection  Introducing the Sandy Gown: a dream of ethereal beauty. Crafted ...

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  • Nicola - Gold Halterneck Backless Sequin Gown with Open Plunge Neck Nicola - Gold Halterneck Backless Sequin Gown with Open Plunge Neck
    Save 60%

    Nicola - Gold

    Original Price $ 7,000.88
    Current Price $ 2,805.96
    XXS XS S M L XL

      Final sale - No returns or exchanges on this item. The Exclusive Rome Collection  Featuring opulent sequin detailing throughout, it showcases a d...

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  • Lorenza - Red Off-Shoulder Satin Gown with Side Slit & Mermaid Train
    Save 70%

    Lorenza - Wine Red

    Original Price $ 7,000.88
    Current Price $ 2,104.47
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Exclusive Rome Collection  For an effortlessly sophisticated charm, consider the Lorenza go...

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Modern, once in a lifetime formal gowns for the chic and extravagant woman. From flirty sheer fabrics with delicate, intricate detailing to sleek and simple cuts with dreamy finishes. This stunning collection features exceptional pieces that not only reshape and redefine your body but the boundaries of Formal and Prom wear.

Inspired by the romantic and ornate streets of Rome. This collection features styles with head-to-toe couture beading, beautiful hand-applied glitter fabrics, and high-end feather detailing. Shop elegant mermaid styles in satin, sequins and crepe and dreamy A-line styles in lace, tulle and more! 

With European luxury as the cornerstone of this collection, each evening gown also features breathtaking subtleties and eye-catching details that dare you to dream. Shop the Rome Collection by Alamour The Label now for your next formal, prom or special event. 

Love what you wear in the Rome Collection by Alamour The Label - Buy Now and Pay Later Available for AU, US, NZ, UK, CA.