20% OFF SITEWIDE WITH CODE EOFY20. ONE WEEK ONLY. MIN CART VALUE $299AUD. T&C'S APPLY.
20% OFF SITEWIDE WITH CODE EOFY20. ONE WEEK ONLY. MIN CART VALUE $299AUD. T&C'S APPLY.
20% OFF SITEWIDE WITH CODE EOFY20. ONE WEEK ONLY. MIN CART VALUE $299AUD. T&C'S APPLY.
20% OFF SITEWIDE WITH CODE EOFY20. ONE WEEK ONLY. MIN CART VALUE $299AUD. T&C'S APPLY.
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Simple Gowns

  • Desirae - Emerald Cowl Neck Satin Gown with Side Slit & Lace-Up Back Desirae - Emerald Cowl Neck Satin Gown with Side Slit & Lace-Up Back
    Save 50%

    Desirae - Emerald

    Original Price $403.37
    Current Price $202.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Embrace undeniable allure in the Desirae Gown. This dress is a true show-stopper, designed to e...

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  • Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit Alyssa - Oyster Gown with Cowl Neck, Criss-Cross Back & Side Slit
    Save 43%

    Alyssa - Oyster

    Original Price $353.83
    Current Price $202.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Exclusive Simply Stylish CollectionCommand attention in the Alyssa Gown, a masterpiece of elegan...

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  • Clio - White Crepe Gown with Open Sides and Side Slit Clio - White Crepe Gown with Open Sides and Side Slit
    Save 52%

    Clio - White

    Original Price $424.60
    Current Price $202.19
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection The Clio Gown is designed with an alluring cut-out, open back, and side sli...

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  • Lorenza - Red Off-Shoulder Satin Gown with Side Slit & Mermaid Train
    Save 70%

    Lorenza - Wine Red

    Original Price $504.46
    Current Price $151.64
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Exclusive Rome Collection  For an effortlessly sophisticated charm, consider the Lorenza go...

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  • Anna - Gold Glitter Gown with Plunge Neckline and Mermaid Silhouette Anna - Gold Glitter Gown with Plunge Neckline and Mermaid Silhouette
    Save 52%

    Anna - Gold

    Original Price $424.60
    Current Price $202.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Côte d'Azur CollectionOpt for a simple understated style with a hint of glamour in the Anna Gow...

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  • Madea - Black Crepe Gown with Mesh Insert & Side Slit Madea - Black Crepe Gown with Mesh Insert & Side Slit
    Save 52%

    Medea - Black

    Original Price $424.60
    Current Price $202.19
    XXS XS S M L XL 2XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Exude class in the Medea Gown. This minimalistic gown bears a form-fitting ...

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  • Lara White - Crepe High Back High Slit Prom Formal Evening Dress Lara White - Crepe High Back High Slit Prom Formal Evening Dress
    Save 52%

    Laria - White

    Original Price $424.60
    Current Price $202.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item. Aphrodite Collection Classic elegance has always proven to steal the spotlight, and the Laria Go...

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  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train
    Save 52%

    Salma - Navy

    Original Price $424.60
    Current Price $202.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    Original Price $403.37
    Current Price $202.19
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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Perfectly minimal, the Simple collection at Alamour The Label has a range of show stopping gowns suitable for your next event. Our assortment of simple silhouettes are clean, structured and irresistibly gorgeous. Simple yet sophisticated a simple dress from Alamour is the ideal investment for any wedding, formal, special event or big occasion you might have now and way into the future. Our classy and stylish body-hugging fits are the epitome of classic chic.

Choose from subtle or simple cuts including cowl neck, plunging, off the shoulder, v-neck, strapless, A-line, slip and mermaid styles to find your most flawless fit. Our simple and sleek evening gowns are all hued with rich, perfect pigments that are sure to enhance your natural beauty. Shop on-trend neutrals tones, deep jewel colours, and boldly beautiful brights. These gorgeous glimmers of colour up the captivating quality of Alamour’s fabrics, pick from sensual satin, dreamy tulle, effortless lace and body hugging jersey - there’s something here for every shape, size and style. Get shopping to find your dream dress, you’ll love it forever, promise. Shipping offer to AUS & USA. Shop Now, Pay Later payment options available for USA, AUS, NZ, UK & CA.