Alamour The Label
Luxury Gowns Designed for Modern Femininity
Alamour The Label designs luxury formal dresses, prom dresses, evening dresses and bridal gowns created to celebrate modern femininity. Our collections feature customisable designs, premium fabrics, inclusive sizing and couture-inspired silhouettes crafted for life’s most memorable moments. Discover exclusive designer gowns loved worldwide for their elegance, fit and timeless beauty.
Global Shipping, Easy Returns & Flexible Payments
We ship worldwide, offer Buy Now Pay Later payment options in most regions and provide a flexible 30-day returns window. With 80% of our garments made-to-order, each Alamour gown is created from scratch in your chosen size, selected colour and with any custom additions you desire. Embrace sustainable, intentional fashion with a gown crafted uniquely for you — a one-of-one design made to feel extraordinary.
Craftsmanship, Quality & Couture Detailing
Every design is thoughtfully engineered for comfort, structure and shape retention, ensuring a flawless fit for every body type. From handcrafted embellishments to precision tailoring, Alamour gowns embody artistry and timeless craftsmanship. We showcase our collections in world-class photoshoots across iconic locations including:
- Beverly Hills & the Californian Desert – USA
- Paris, Lyon & Menton (Côte d'Azur) – France
- Málaga & Seville – Spain
- Rome, Tuscany & Venice – Italy
- Odessa & Lviv – Ukraine
- Budapest – Hungary
- Krakow & Wroclaw – Poland
- Monte Carlo – Monaco
- Istanbul – Turkey
- Sydney & Byron Bay – Australia
Inclusive Sizing for Every Woman
Our exclusive size range from XXS to 9XL ensures every woman can feel confident and beautiful in her perfect gown. Whether you prefer curve-hugging silhouettes, modest designs or dramatic statement pieces, Alamour offers something for every shape, style and celebration.
Dresses for Every Occasion
From school formals and prom nights to black-tie galas, red-carpet events and weddings, Alamour offers the perfect gown for every occasion. Our collections include bold colours, classic neutrals, sequin gowns, 3D floral designs, sleek satins and couture-inspired bridal pieces.
Luxury Without the Luxury Price
We create high-end designer gowns without the traditional luxury price tag. Our direct-to-consumer model allows us to offer exceptional quality, premium fabrics and custom options at prices that remain accessible.
Your Dream Dress Awaits
Step into confidence, elegance and luxury with a gown designed exclusively for you. Your dream dress begins here.