Discover Alamour's Sydney flagship boutique, home to our curated collection of formal, evening, bridal and bridesmaid gowns.
Located in the heart of Paddington, our boutique offers a personalised shopping experience where you can explore exclusive designs, discover customisation options, and receive one-on-one styling advice from our experienced team.
Whether you're searching for a school formal dress, black-tie gown, bridesmaid dresses, bridal look, engagement outfit or a modest occasion gown, our team is here to help you find a style that feels uniquely yours.
What You'll Find In Store
Formal & Evening Gowns
Bridesmaid Collections
Walk-ins Welcome
Sydney Boutique Exclusives
Immediate Purchase Styles
Modest Styling Options
Personalised Styling Assistance
Customisable Designs
Inclusive Sizing XXS–9XL
100+ Bespoke Colour Options
Elegant Boutique Space
Visit The Boutique
255C Oxford Street, Paddington, NSW 2021
Monday & Tuesday: Closed
Wednesday: 10am–6pm · Thursday: 10am–7pm
Friday: 10am–6pm · Saturday: 9am–5pm · Sunday: 10am–5pm
Customise Your Gown
Many of our designs can be customised to suit your personal style and event requirements. Depending on the design, available customisations may include:
Our team will guide you through the available options for each design during your visit.
Travelling To Visit Us?
Many of our clients travel from interstate and overseas to visit our Sydney boutique. If you are travelling specifically for a particular gown or size, we recommend contacting us prior to your visit so we can assist with style availability and provide guidance before your appointment.
Group Bookings
Bridal parties and larger groups are welcome. For groups of five or more guests, we recommend booking an appointment to ensure the best possible experience and dedicated styling assistance.
Important Information
We look forward to welcoming you to our Sydney Paddington boutique and helping you find the perfect gown for your special occasion.