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GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
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Prom & Evening Wear | Dresses and Gowns

  • Betty - Red Satin Gown with One-Shoulder Sleeve Betty - Red Satin Gown with One-Shoulder Sleeve
    Save 50%

    Betty - Red

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This vibrant style was made for those who love to make a statement. Fitted with an asymmetrica...

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  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 59%

    Jackie - Red

    Original Price $490.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 57%

    Harlow - Red

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plu...

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  • Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit Paloma - Red Multiway Gown with Sequin Skirt and Jersey Bodice with a Side Slit
    Save 57%

    Paloma - Red

    Original Price $470.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Alluring yet elegant, the Paloma Dress epitomizes sophisticated evening wear. This dress is cr...

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  • Melinda - Red Satin Gown with Diamante Straps and Bow Ties
    Save 60%

    Melinda - Red

    Original Price $499.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...

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Fall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.

Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.