Petra - White
FINAL SALE NO RETURNS The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric...
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FINAL SALE NO RETURNS The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric...
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Côte d'Azur Collection Rendered in a crowd-favourite 3D floral fabric, the Magda Gown offers a romantic approach to your evening edit with each des...
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Final sale - No returns or exchanges on this item. Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...
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Honey Organza - the Made-To-Order Collection Introducing "Madame" - a luxurious floral number. Madame is made from our signature floral 3D fabric, ...
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Style Notes If you love our floral 3D dresses, prepare to add another dress to your rotation. The Rowan dress was designed for glamorous night outs...
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Style Notes If you are obsessed with floral 3D applique, then you will fall in love with the Alura maxi dress. This is the ultimate feminine dress,...
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Style Notes For the floral lovers, Lucy is made from our floral 3D fabric which is super chic, flirty and feminine. Inspired by our Odette Dress, L...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted. Floor Sydney Stock, could be dirty on the ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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The Made-To-Order Collection Feel like you walked straight out of a fairy tale when you arrive at your special event. The Laurensa tulle gown is ...
View full detailsMake your next event unforgettable with Alamour The Label’s 3D floral formal gowns & dresses. Designed for school formals, black-tie events, galas and red-carpet moments, this collection blends structured silhouettes with textured 3D florals and intricate embellishment for a high-impact finish.
From fitted corset gowns with thigh-high splits to elegant A-line skirts that move effortlessly, each piece is created to highlight your shape and photograph beautifully under evening lighting. Selected styles are available in an inclusive range from XXS–9XL.
For a modern formal look, pair your 3D floral gown with sleek hair, a subtle highlight and minimal accessories. Let the floral texture and silhouette be the hero of your outfit.
Yes. 3D floral gowns are a popular choice for school formals and proms, offering a unique, elevated look that stands out in photos while still feeling refined and elegant.
Our formal gowns are designed with comfort in mind, featuring considered fits, supportive bodices and lining. If you are between sizes, choosing the slightly larger size allows for adjustments to achieve your perfect fit.
Most gowns are designed to be worn with standard formal heels. We suggest trying on your gown with your event shoes and hemming if needed so the dress skims the floor without causing you to trip.
For more textured floral silhouettes, browse the complete 3D Floral Dresses & Gowns collection.