Holly Multiway Floral & Jersey Maxi
Style Notes For the lovers of multi-way styles, we introduce to you the Holly Multiway Floral Maxi. We have designed this dress to enable you to we...
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Style Notes For the lovers of multi-way styles, we introduce to you the Holly Multiway Floral Maxi. We have designed this dress to enable you to we...
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Style Notes A defining piece for elevated occasions, the Yasmin Maxi combines graceful design with striking presence. Cut from a luxurious matte sa...
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Style Notes Directors favourite! Meet Zohra a stunning off-shoulder maxi gown. Zohra features an off shoulder with long sleeve, the off shoulde...
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Style Notes Flirty, fun, and fabulous, meet the Gardenia Gown. This one-shoulder tulle gown features multiple layers for a dreamy, voluminous look...
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Style Notes The perfect and most elegant bridesmaids dress is here. Clover features a triangle & unique shape neckline with thin spaghetti stra...
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Style Notes Get ready to WOW the crowd this formal event season. The must-have sparkling dress is here. Introducing Orla - A beaded pearl dress wit...
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Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
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Style Notes Introducing Daisy, a luxurious floral dress to add to our signature floral 3D collection. Daisy is made from our signature floral 3...
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Style Notes The hottest dress of the season has arrived. Introducing Azalea Gown a structured bustier maxi gown with a jersey maxi skirt. Top p...
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Style Notes Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequin pattern and ele...
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Style Notes Introducing the party dress of the season! The Nina gown is the must have gown for formal and prom 2025. Nina is made from a sequined s...
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The Hallie gown embodies timeless sophistication and refined elegance. Crafted from a premium non-stretch fabric, it holds its shape beautifully o...
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Honey Organza - the Made-To-Order Collection Introducing "Madame" - a luxurious floral number. Madame is made from our signature floral 3D fabric, ...
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Style Notes The IT girl formal dress of the year has arrived. You will fall in love with the fit of our Perdita dress. Designed after our best-sell...
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Style Notes Introducing the Santana dress. Santana has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design with a...
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Style Notes Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was made for your gala or wedding! ...
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Style Notes Bringing sexy back, Adoria is the dress you need for your formal. It features a sleek straight neckline, thin spaghetti straps and a...
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Style Notes Our Olesia dress has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design, with an open back, ruching ...
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Le Rouge - the Made-To-Order Collection If you are obsessed with floral 3D applique, then you will fall in love with the Francoise maxi dress. The ...
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Style Notes Bringing glamour back, Cordelia is made from our best-selling shape, the Maurita gown. Cordelia features classic thick straps, V plunge...
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Style Notes We are absolutely obsessed with the fit of the Romina dress. Featuring an elegant scoop halter neckline, a fitted shaped silhouette, an...
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Style Notes If you are obsessed with floral 3D applique, then you will fall in love with the Alura maxi dress. This is the ultimate feminine dress,...
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Style Note Meet Miley, our newest obsession! Miley is designed with asymmetric wrap neck, sexy open back and a knot at the bottom. Miley is the ul...
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Style Notes The Sacha Roses Floral Maxi Dress is a romantic statement piece designed for elevated occasions. Featuring delicate dimensional floral ...
View full detailsDiscover Alamour The Label's collection of backless dresses and open-back gowns for evening events, cocktail parties, weddings and special occasions. From sleek satin and fitted silhouettes to flowing maxi dresses and statement embellished styles, this edit is built around the backless look itself rather than a single event.
Shop mini, midi and floor-length backless dresses in a range of fabrics, colours and cuts, including halter neck, low-back and open-back designs. For prom-specific styles, browse our Backless Prom Dresses collection.
Explore more occasionwear in our Evening Wear and Cocktail Dresses collections.