Sofia - White
In Bloom - the Made-To-Order Collection Invest in a timeless style that provides both sophistication and class. The Sofia Gown is designed with a ...
View full details
In Bloom - the Made-To-Order Collection Invest in a timeless style that provides both sophistication and class. The Sofia Gown is designed with a ...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Style Notes The Vlora Gown utilizes structure with its boned bodice, sharp v-neckline & twisted side slit. Rendered from a soft matte satin ...
View full details
Please note: the size small has no split. Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.B...
View full details
The Côte d'Azur Collection A minimalist aesthetic allows all the focus to fall on you in the Blinera Gown. Structured with a boned bodice, slight...
View full details
Style Notes The Tiarna Gown opts for an understated look with its simple silhouette and muted pink tone. Rendered from a soft matte satin fabric an...
View full details
Style Notes Elegance comes easy with the Grace Gown. Fitted with a boned bodice, classic v-neckline, thin straps and a fitted silhouette and cut...
View full details
Style Notes The Athena Gown flatteringly sculpts the figure's natural curves to allow a classic approach to modern evening attire. Fixed with struc...
View full details
Style Notes Introducing the Rosina - a stunning new design. Featuring a high neckline made from a premium jersey fabric. the Rosina dress is double...
View full details
The Hallie gown embodies timeless sophistication and refined elegance. Crafted from a premium non-stretch fabric, it holds its shape beautifully o...
View full details
Style Notes Layla is a stunning new design that features an asymmetrical one-shoulder style and made from premium jersey fabric. The Layla dress is...
View full details
Style Notes If you loved the Vlora, then you will be obsessed with the Kehlani gown. It features a boat straight neckline and our sexy high knot s...
View full details
Style Notes Simple silhouettes are favoured this season and the Carly Gown proves why. Cut from a soft matte satin fabric in a sage green colour an...
View full details
The Jennifer Gown is the perfect contemporary look for your formal event. Fitted with a structured bodice, square neckline and a mermaid train. Thi...
View full details
In Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Evelyn Gown. Structured with a boned bod...
View full details
Style Notes The Kate Gown is the perfect style for all wedding guests and gala attendees. Cut from a matte satin fabric in a peach blush tone and e...
View full details
Style Notes The Jayda Set blends a sophisticated aesthetic with a fitted silhouette to create a look that is bound to receive attention. Designed w...
View full details
Style Notes The Dayana Gown embodies refined minimalism and modern sophistication. Cut from a smooth, matte satin fabrication, this silhouette skim...
View full details
In Bloom - the Made-To-Order Collection The Salou Gown is the epitome of effortless. Designed with a cowl neckline, a criss cross back, and a fitte...
View full details
Style Notes The Ophelia Gown embodies refined minimalism with a seductive, modern edge. Crafted from a smooth, matte satin fabric that suppor...
View full details
Style Notes The Tatiana Gown is a masterclass in modern elegance and effortless sophistication. Its halter neckline frames the shoulders and décoll...
View full details
Style Notes The Hallie gown embodies timeless sophistication and refined elegance. Crafted from a premium non-stretch fabric, it holds its shape ...
View full details
Style Notes The IT girl formal dress of the year has arrived. You will fall in love with the fit of our Perdita dress. Designed after our best-sell...
View full details
In Bloom - the Made-To-Order Collection The Ashleigh Gown sets the tone for this seasons soirees. Structured with a boned waist, an open bodice, p...
View full detailsDiscover elegant bridesmaid dresses designed to flatter every figure and complement every wedding theme. From timeless neutrals to trending statement hues, Alamour The Label offers luxurious bridesmaid gowns crafted to elevate your entire bridal party.
At Alamour The Label, our bridesmaid dresses are thoughtfully designed to create a cohesive, elevated bridal party look. Whether you're seeking soft romantic tones, bold colour statements or classic satin finishes, our collection features silhouettes and fabrics that flatter every body shape and photograph beautifully from day to night.
Choose from elegant A-line gowns, sleek fitted styles, cowl-neck silhouettes, one-shoulder designs and flowing, draped skirts. Each gown is tailored to provide structure, comfort and effortless movement—perfect for ceremonies, receptions and every moment captured on film.
Our bridesmaid dresses are crafted from luxurious fabrics including satin, crepe, stretch jersey and embellished materials. Explore a curated palette of trending wedding colours such as champagne, dusty rose, sage, terracotta, mocha, navy and classic black.
For brides seeking a truly tailored look, many styles in our bridesmaid collection are available in 100+ custom colours. This allows you to match your wedding palette perfectly—even across different silhouettes or body shapes. Our custom colour service is ideal for brides who want a cohesive yet personalised bridal party aesthetic.
Selected gowns can also be lightly customised to suit individual preferences, including adjustments to length, straps, neckline shape or minor fit refinements. These made-to-order options ensure each bridesmaid feels confident, comfortable and beautifully aligned with your vision.
Modern bridesmaids love mixing silhouettes while keeping colour consistent. Our collection is designed with this in mind—allowing each bridesmaid to choose the neckline, fit and shape that suits her best, while still achieving a cohesive, polished bridal party aesthetic.
Alamour bridesmaids enjoy fast worldwide shipping, premium-quality craftsmanship and flexible Buy Now, Pay Later options (available in eligible regions). Our gowns are loved globally for their flattering cuts, modern designs and stunning, photogenic finish.
Prefer to try on in person? Selected styles are available to view at our showrooms, subject to availability. Contact our team to confirm which bridesmaid dresses are currently in-store.
Find the perfect bridesmaid dresses to complete your wedding vision. Crafted for elegance, comfort and unforgettable moments.
We offer a range of silhouettes including A-line bridesmaid dresses, fitted and bodycon styles, one-shoulder gowns, cowl-neck designs and draped skirts. This allows each bridesmaid to choose a style that suits her body shape while still matching the overall bridal party look.
Yes. Selected bridesmaid styles can be ordered in 100+ custom colours, allowing you to match your exact wedding palette across different sizes and silhouettes. Our colour library includes neutrals, pastels, muted tones, rich jewel shades and on-trend modern hues. Contact our team to confirm which styles can be customised in your preferred colour.
Yes. Many of our gowns can be lightly customised prior to production, including adjusting the hem length, modifying or removing straps, altering the neckline, or making small fit changes. These customisations are ideal for bridesmaids who want a more personalised fit while maintaining a cohesive bridal party look.
Please note that major design changes are not available, and all custom orders are final sale. Reach out to our customer care team to discuss your preferred adjustments before placing your order.
Absolutely. Many brides choose to mix different necklines and silhouettes while keeping the colour consistent. Our bridesmaid collection is designed to be mix-and-match friendly, so your bridal party can look cohesive while each bridesmaid feels confident in a style that suits her best.
Each bridesmaid dress has a size guide on the product page. We recommend that each bridesmaid measures her bust, waist and hips and compares them to our size chart, choosing the size that best matches her largest measurement. If in doubt, many customers prefer to size up slightly and have minor alterations done by a professional tailor.
Yes, most of our bridesmaid gowns can be altered by a professional tailor or seamstress after purchase. Common alterations include adjusting the hem length, taking in the waist or bust slightly, or refining straps. Because construction varies by style, we recommend consulting an experienced alterations specialist for the best fit.
Yes, Alamour The Label ships bridesmaid dresses worldwide. Express and standard shipping options are available to many regions, and estimated delivery times will be shown at checkout once you enter your address. Duties and taxes may apply depending on your country’s customs regulations.
Selected bridesmaid styles are available to try on in our showrooms, subject to stock and size availability. We recommend contacting our customer care team with the gown names, sizes and your event date so we can advise what is currently available and help you plan your visit.
Yes. We offer flexible Buy Now, Pay Later options such as Afterpay, Klarna, Sezzle or Zip Pay in eligible regions. This allows your bridal party to secure their bridesmaid dresses now and pay over time in manageable instalments.