Athena - Lilac
In Bloom - the Made-To-Order Collection The Athena Gown flatteringly sculpts the figure's natural curves to allow a classic approach to modern eve...
View full detailsIn Bloom - the Made-To-Order Collection The Athena Gown flatteringly sculpts the figure's natural curves to allow a classic approach to modern eve...
View full detailsIn Bloom - the Made-To-Order Collection The Isabel Gown provides a stylish appeal to your evening attire with each design detail. Featuring a deep...
View full detailsIn Bloom - the Made-To-Order Collection The Madison Gown takes a bright and bold approach event wear with its iridescent pink sequin fabric. Fitte...
View full detailsIn Bloom - the Made-To-Order Collection Simplistic elegance is the best way to describe the Whitney Gown. Designed with a strapless neckline, a do...
View full detailsIn Bloom - the Made-To-Order Collection The Heather Gown delivers a simplistic design to allow all the attention to focus on your silhouette. Cut ...
View full detailsIn Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over...
View full detailsIn Bloom - the Made-To-Order Collection The Jennifer Gown is the perfect contemporary look for your formal event. Fitted with a structured bodice,...
View full detailsIn Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Bella Gown. Structured with a boned bodi...
View full detailsIn Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
View full detailsIn Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Evelyn Gown. Structured with a boned bod...
View full detailsIn Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin fa...
View full detailsIn Bloom - the Made-To-Order Collection Simplistic elegance is the honest way to describe the Sarah Gown. Designed with a strapless sweetheart neck...
View full detailsIn Bloom - the Made-To-Order Collection Defined by its romantic colour and glistening sequins, the Courtney Gown proves to be a contender for this...
View full detailsIn Bloom - the Made-To-Order Collection The Ashleigh Gown sets the tone for this seasons soirees. Structured with a boned waist, an open bodice, p...
View full detailsIn Bloom - the Made-To-Order Collection Defined by its glistening emerald fabric and sophisticated silhouette, the Zara Gown proves to be a conten...
View full detailsIn Bloom - the Made-To-Order Collection Invest in a timeless style that provides both sophistication and class. The Sofia Gown is designed with a ...
View full detailsIn Bloom - the Made-To-Order Collection The Salou Gown is the epitome of effortless. Designed with a cowl neckline, a criss cross back, and a fitte...
View full detailsDefined by its feminine rose gold tone, the Rosamund Gown offers a romantic fabrication and an alluring silhouette for your next formal event. Fea...
View full detailsFinal sale - No returns or exchanges on this item. The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...
View full detailsFinal sale - No returns or exchanges on this item. This vibrant style was made for those who love to make a statement. Fitted with an asymmetrica...
View full detailsFinal sale - No returns or exchanges on this item. For those who are wanting a simplistic, yet stylish look. The Georgina Gown provides a straigh...
View full detailsCôte d'Azur Collection The Nevali Gown shows off its understanding of the female form with its figure-hugging silhouette, structured cups, and thi...
View full detailsFinal sale - No returns or exchanges on this item. This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...
View full detailsCôte d'Azur Collection Blending a playful fabrication with a minimalistic silhouette, the Meghan Gown was made to make an entrance. This style is ...
View full detailsFall in love with Alamour The Label’s collection of eye catching & on-trend prom & evening wear. Explore our extensive range of elegant evening gowns, with something for every girl & her special occasion. Whether you’re heading to a formal event, wedding or just getting dressed up for a night out, you’re sure to find your dream dress that’s perfect for any occasion. Every piece of our evening wear is designed to fit & flatter all shapes & sizes, so you can shop with confidence knowing that you’ll find a gown that’s exactly what you’re after.
Turn heads in one of our strapless, off-shoulder, a-line, mermaid, two-piece or body-con styles. Our high-quality fabrics include dreamy tulle, silky satin, shimmering sequins, delicate lace & soft jersey. These fabrics cater to every girl’s taste & create a beautiful silhouette. In addition to our luxurious fabrics, we offer a wide range of colours. Whether you’re after pretty pastel hues, vibrant statement colours, chic neutral shades or monochrome classics, you’ll be able to find the right dress for you. Shop the evening wear collection at Alamour The Label to find the picture perfect style that will make your special night unforgettable.