Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Prom Dresses and Gowns

  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - 9XL

    from $300.00
    9XL / 300 9XL / 320 9XL / 340 9XL / 360 9XL / 380 9XL / 400 9XL / 420 9XL / 440 9XL / 460 9XL / 480 9XL / 500 9XL / 520 9XL / 540 9XL / 560 9XL / 580 9XL / 600 9XL / 620 9XL / 640 9XL / 660 9XL / 680 9XL / 700 9XL / 720 9XL / 740 9XL / 760 9XL / 780 9XL / 800 9XL / 820 9XL / 840 9XL / 860 9XL / 880 9XL / 900 9XL / 920 9XL / 940 9XL / 960 9XL / 980 9XL / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

    View full details
  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - 8XL

    from $300.00
    8XL / 300 8XL / 320 8XL / 340 8XL / 360 8XL / 380 8XL / 400 8XL / 420 8XL / 440 8XL / 460 8XL / 480 8XL / 500 8XL / 520 8XL / 540 8XL / 560 8XL / 580 8XL / 600 8XL / 620 8XL / 640 8XL / 660 8XL / 680 8XL / 700 8XL / 720 8XL / 740 8XL / 760 8XL / 780 8XL / 800 8XL / 820 8XL / 840 8XL / 860 8XL / 880 8XL / 900 8XL / 920 8XL / 940 8XL / 960 8XL / 980 8XL / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

    View full details
  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - 5XL

    from $300.00
    5XL / 300 5XL / 320 5XL / 340 5XL / 360 5XL / 380 5XL / 400 5XL / 420 5XL / 440 5XL / 460 5XL / 480 5XL / 500 5XL / 520 5XL / 540 5XL / 560 5XL / 580 5XL / 600 5XL / 620 5XL / 640 5XL / 660 5XL / 680 5XL / 700 5XL / 720 5XL / 740 5XL / 760 5XL / 780 5XL / 800 5XL / 820 5XL / 840 5XL / 860 5XL / 880 5XL / 900 5XL / 920 5XL / 940 5XL / 960 5XL / 980 5XL / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

    View full details
  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - 4XL

    from $300.00
    4XL / 300 4XL / 320 4XL / 340 4XL / 360 4XL / 380 4XL / 400 4XL / 420 4XL / 440 4XL / 460 4XL / 480 4XL / 500 4XL / 520 4XL / 540 4XL / 560 4XL / 580 4XL / 600 4XL / 620 4XL / 640 4XL / 660 4XL / 680 4XL / 700 4XL / 720 4XL / 740 4XL / 760 4XL / 780 4XL / 800 4XL / 820 4XL / 840 4XL / 860 4XL / 880 4XL / 900 4XL / 920 4XL / 940 4XL / 960 4XL / 980 4XL / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

    View full details

Related collections

Formal Prom Dresses: Celebrate in Style

Step into sophistication with Alamour The Label’s curated collection of formal and prom dresses. From sleek silhouettes to dramatic floor-length gowns, each design is crafted in premium fabrics with couture-inspired finishes; made to sculpt, flatter and photograph beautifully all night long.

Explore everything from elegant long prom dresses and luminous satin gowns to structured corset styles, sparkling finishes and romantic floral designs. Whether your look is bold, minimal or ultra-glam, you’ll find a statement dress that feels unmistakably you.

Loved by thousands of customers worldwide, our prom collection blends modern glamour with timeless elegance for every shape, size and style.

Shop by style: Long · Corset · Satin · Sparkly · Backless · Floral

Prom: A Night to Remember

Prom is your moment - a chance to dress up, feel confident and create memories that last. Whether you love a sculpted silhouette or a full, romantic ball gown, our edit is designed to help you find a look that feels effortlessly elevated.

Prom Dress Trends This Season

This season blends timeless elegance with modern edge. Think sleek satin finishes, corset bodices, soft draping, open backs and high-impact sparkle.

  • Bold shades for a striking entrance
  • Romantic tones for a softer, feminine look
  • Flattering structure with corsetry and sculpted bodices
Shop by Dress Colour

Explore prom dresses in your favourite colour:

Shop by Dress Style

Find a silhouette that flatters your figure and suits your event:

Looking for statement styles with high-shine finishes? Explore our Glitz & Glam dresses for sparkling gowns designed to stand out.

How to Style Your Prom Dress
  • Jewellery: Keep it minimal for embellished gowns; go bold for simple silhouettes.
  • Heels: Strappy stilettos elevate the look, while block heels are perfect for comfort.
  • Wrap: A satin or chiffon wrap adds warmth and polish.
  • Clutch: Choose a compact style to carry essentials without overpowering your look.
  • Hair & makeup: Match your neckline - updos suit open backs, soft curls suit strapless styles.
Prom Dress FAQs

Are your prom dresses made to order?

Yes. Many of our gowns are made-to-order and produced only after your purchase. This reduces overproduction, minimises waste and allows us to offer more colours, styles and customisation options while supporting a more sustainable future in fashion.

Can I customise or alter my dress?

Most made-to-order styles can be personalised for an additional fee. Common alterations include adding or removing a slit or sleeves, adjusting the back design, changing colour or fabric, or extending the train length. Our stylists will guide you on what’s possible for your chosen gown.

Do you accept special design requests?

Yes. For simpler silhouettes, we’re happy to review custom ideas or requests. Contact our team via the website or email us at info@alamourthelabel.com to discuss your vision.

How long does production and delivery take?

Made-to-order gowns typically require 4–6 weeks for production before dispatch. Estimated timelines are shown on each product page. We also offer express worldwide shipping once your dress is ready.

What sizes do you offer?

We proudly offer inclusive sizing from XXS to 9XL, designed to flatter a wide range of body types and personal styles. Detailed measurements and fit notes are provided on every product page.

Do you offer returns or exchanges?

Yes. Eligible items can be returned or exchanged for peace of mind. Please review our returns policy for full details and conditions.

What Buy Now, Pay Later options are available?

We offer Afterpay/Clearpay, Klarna, Sezzle and Zip Pay. Availability varies by country and eligibility at checkout.

Where is Buy Now, Pay Later available?

Afterpay/Clearpay: Australia, New Zealand, USA, Canada, UK & Europe
Klarna: Australia, USA, Canada, UK & most of Europe
Zip Pay: Australia only
Sezzle: USA & Canada

Find Your Dream Prom Dress

From sleek satin to corseted silhouettes and statement sparkle, discover formal prom dresses designed to flatter every figure and create an unforgettable entrance. Shop Alamour The Label today and find the gown that captures your style and your moment.