Icons Collection | Customisable Evening Gowns | Alamour The Label

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Jennifer Square Neckline Velvet Satin White Mermaid Gown

$580.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Jennifer Gown embodies the essence of contemporary elegance sleek, luminous, and effortlessly refined. Its beautifully sculpted ne...
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Miriam Off-Shoulder Wine Red Jersey gown

$480.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Miriam Gown combines graceful sophistication with effortless sensuality, perfect for evenings when you want to make a memorable ent...
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Kaia Halter Sweetheart Bustier White Satin Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Kaia Gown is an exquisite fusion of classic romance and modern sophistication. Its halter neckline flows into a sculpted sweetheart...
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Danica Sequins Black Gown

$699.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes Make a statement in the Danica Sequins Black Gown, a show-stopping evening dress designed to capture every eye in the room. Featuring ...
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Aryanna V Plunge Neckline Jersey Black Gown

$480.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Aryanna Gown is a bold declaration of modern glamour and refined elegance. Its deep V‑plunge neckline draws the eye to the décollet...
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Angie Off Shoulder Jersey Maxi Black Dress

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Angie Gown is an embodiment of effortless elegance and modern femininity. Its off-shoulder neckline delicately frames the collarbon...
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Amari Cap Short Sleeve With Knot Black Gown

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Amari Gown is a timeless expression of effortless elegance and modern sophistication. Crafted from soft, stretch‑jersey fabric, it ...
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Hallie Scoop Neckline Champagne Satin Gown

$480.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Hallie gown embodies timeless sophistication and refined elegance. Crafted from a premium non-stretch fabric, it holds its shape ...
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Daniella Long Sleeve Gold Maxi Dress

$560.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Daniella Gown is a graceful expression of refined elegance and evening sophistication. Draped in luxe jersey fabric, its long sleev...
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Jennifer Square Neckline Velvet Satin Black Mermaid Gown

$580.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Jennifer Gown embodies the essence of contemporary elegance - sleek, luminous and effortlessly refined. Its sculpted straight neckl...
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Tatiana Satin Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Tatiana Gown is a masterclass in modern elegance and effortless sophistication. Its halter neckline frames the shoulders and décoll...
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Octavia Long Sleeve One Shoulder Baby Pink Jersey Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Octavia Gown exudes striking sophistication with its bold one‑shoulder design and sleek, body‑conscious silhouette. Crafted from lu...
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Noor Halter Neck Scoop Velvet Gold Satin Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Noor Gown embodies refined luxury with its fluid stretch-velvet satin, a fabric that feels plush, smooth, and effortlessly elegant....
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Meredith Bustie Neckline With Knot Velvet Satin Gown

$540.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The gown is an elegant celebration of modern glamour, designed to make a statement with every step. Its soft, stretch‑jersey fabric dra...
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Jordia Long Sleeve Jersey Navy Gown

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Jordia Gown embodies understated elegance with a modern, refined edge. Designed from our signature double-lined stretch jersey, thi...
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Bianca High Neck Yellow Jersey Maxi Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Bianca Gown is the embodiment of timeless grace and refined chic. Its high neckline and floor‑length jersey silhouette create an el...
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Angelica Sequins One Shoulder Gunmetal Gown

$620.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes Turn every entrance into a statement. This stunning one-shoulder gown is designed to captivate, featuring a shimmering all-over sequin ...
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Mariam High Neck Cinched Waist Mauve Jersey Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Mariam Gown radiates understated elegance a perfect fusion of modesty and refined style. Its high neckline and long-length silhoue...
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Tayna Diamante Gown

$820.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Tayna Gown is a breathtaking fusion of glamour and modern sensuality. Crafted from a shimmering diamante mesh layered over a soft, ...
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Tamara Long Sleeve Chocolate Jersey Gown

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Tamara Gown is a refined statement of effortless sophistication, where sleek tailoring meets understated glamour. Its long sleeves ...
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Naomi V Plunge Neckline Slate Grey Gown

$520.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes Make a striking entrance in the Naomi Gown a sleek, sculpted silhouette designed to captivate from every angle. Featuring a daring p...
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Mardea One Shoulder Ruching Sage Green Jersey Gown

$499.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Mardea Gown is a striking statement of modern elegance and sculpted sophistication. Its one‑shoulder cut and soft, stretch‑jersey f...
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Jordia Long Sleeve Jersey Gold Gown

$499.00

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XXS XS S M L XL XXL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

The Jordia Gown embodies understated elegance with a modern, refined edge. Designed from our signature double-lined stretch jersey, this gown hugs ...
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Hallie Scoop Neckline With Bow Tie Slate Grey Gown

$480.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Hallie Gown is a timeless statement of understated glamour and modern elegance. Its graceful scoop neckline softly frames the décol...
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Custom Evening, Prom & Formal Gowns

The Icons Collection is a celebration of timeless elegance and modern femininity, designed for women who move with confidence and command attention effortlessly. Each gown is created to define moments that leave an impression, blending sculpted silhouettes with fluid drape, refined structure and couture-inspired finishes.

Discover luxury evening gowns, formal dresses and prom styles crafted in premium fabrics including satin, stretch crepe, mesh and luminous finishes. From structured corsetry and figure-sculpting fits to soft, flowing skirts and statement details, every design is made to flatter, photograph beautifully and feel unforgettable from every angle.

Crafted to Order in over 30 signature colours, many styles can be personalised with custom finishes and fit adjustments - allowing you to create a gown that feels uniquely yours, never off-the-rack. Perfect for black tie events, formals, galas, graduations, milestone celebrations & unforgettable prom nights.

Explore: Formal & Prom Dresses · Evening Gowns · Black Dresses · Wedding Guest Styles

Colour & custom options

Select styles are crafted to order in 30+ colourways, with optional custom touches such as neckline variations, sleeve adjustments, length alterations and enhanced fit details.

Perfect for

Black tie & formal events
Prom & graduation nights
Galas & red carpet occasions
Engagement parties & special celebrations
Wedding guest & bridesmaids

Crafted-to-order notes

Crafted-to-order and customised pieces may require extended production timelines. Please review each product page or contact us if you have an event date.

Icons Collection FAQs

Can I choose my colour?

Yes. Many Icons styles are available in 30+ signature colours, shown on each product page.

Can I customise my gown?

Select designs allow neckline, sleeve, slit or length adjustments. Contact our stylists to confirm available options.

How long does production take?

Production timelines vary by style and are listed on each product page. We offer express worldwide shipping once your gown is ready.

Make your statement. Become the icon.