New Arrivals
Discover the latest arrivals from Alamour The Label - an elevated curation of formal gowns, prom dresses, bridesmaid styles, evening wear and luxe separates designed to flatter every shape and skin tone.
Each design is crafted in premium fabrics with couture-inspired finishes, ensuring you feel confident, polished and unforgettable at every event. Explore sculpted satin silhouettes, draped jersey styles, minimalist modern gowns and romantic, feminine looks - all made for weddings, galas, black-tie events, engagement celebrations, luxury dinners and milestone moments.
Enjoy worldwide express delivery, free Shipping offers to select regions and flexible Buy Now, Pay Later options with Afterpay/Clearpay, Klarna, Sezzle & Zip Pay available in Australia, USA, New Zealand, Canada, United Kingdom & supported European countries. Refresh your wardrobe with new season pieces you'll reach for again and again.
What styles are included in New Arrivals?
Our New Arrivals include formal gowns, prom dresses, bridesmaid looks, evening wear & elevated separates. Updated regularly with new colours and premium fabrications.
Where can I wear these designs?
Our gowns are designed for a range of premium occasions, including:
• Weddings (guest, bridesmaid, reception)
• Formal events & black-tie celebrations
• Engagement parties & rehearsal dinners
• Gala evenings, formal soirées & charity events
• Cocktail parties & upscale nights out
• Milestone celebrations (anniversaries, birthdays)
• Red-carpet & VIP appearances
• Prom, formal dances & graduation galas
• Elegant dinner dates & luxury night-outs
• High-end cocktail events & premium venues
• Katb el-Kitab (كتب الكتاب) ceremonies & engagement signings
• Fatiha (الفاتحة) celebrations & pre-wedding religious blessings
Each style includes fabric, fit & feature details to help you choose the perfect dress for your event.
Do you offer Buy Now, Pay Later?
Yes — we offer Buy Now, Pay Later options with Afterpay/Clearpay, Klarna, Sezzle & Zip Pay. Available in Australia, USA, New Zealand, Canada, United Kingdom & supported European countries.
*Availability may vary by location & eligibility. Payment options are displayed at checkout based on your region.*
Do you ship internationally?
We ship globally with Free Shipping offers to select regions including Australia, New Zealand & the USA. Delivery options, timeframes and rates are shown at checkout.