Hazel Off Shoulder Ruching Jersey Maxi
Style Notes Hazel Gown is the ultimate wardrobe staple. Made from a rose gold tone jersey fabric. It features an off shoulder neckline sleeveless ...
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Style Notes Hazel Gown is the ultimate wardrobe staple. Made from a rose gold tone jersey fabric. It features an off shoulder neckline sleeveless ...
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Style Notes Aster is a shimmering sage green off-shoulder sequin gown designed for weddings, school formals, proms and elegant evening events. Wit...
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Style Notes Step into effortless glamour with the Marsia Gown. Crafted from shimmering silver sequins, this mermaid-style gown hugs the body for a...
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Style Notes The Rosanne Dress embodies timeless elegance in a soft powder blue hue, designed to evoke romance with a modern, refined sensibility. ...
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Style Notes Effortlessly chic and versatile, this navy two‑piece set features a full‑length dress paired with a coordinating top and scarf for a m...
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Style Notes A romantic maxi gown designed to enchant. This dress features delicate floral embroidery adorned with subtle sequins that catch the li...
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Style Notes An elegant statement gown designed to captivate. This strapless sequin maxi features a sleek, column silhouette that flatters the figu...
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Our Elsie dress has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design, with an open back, ruching on the lowe...
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Style Notes Effortlessly elegant and designed to shine, the Rosalie Maxi Gown features a flattering cowl neckline and all-over beaded sequins that...
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Style Notes For the lovers of multi-way styles, we introduce to you the Holly Multiway Floral Maxi. We have designed this dress to enable you to we...
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Style Notes A defining piece for elevated occasions, the Yasmin Maxi combines graceful design with striking presence. Cut from a luxurious matte sa...
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Style Notes Directors favourite! Meet Zohra a stunning off-shoulder maxi gown. Zohra features an off shoulder with long sleeve, the off shoulde...
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Style Notes Make a striking entrance in the Naomi Gown a sleek, sculpted silhouette designed to captivate from every angle. Featuring a daring p...
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Style Notes Turn every entrance into a statement. This stunning one-shoulder gown is designed to captivate, featuring a shimmering all-over sequin ...
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Style Notes The Noor Gown embodies refined luxury with its fluid stretch-velvet satin, a fabric that feels plush, smooth, and effortlessly elegant....
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Style Notes From the Maison Gardenia Collection, Bluebell is a romantic high-neck floral gown designed to blend elegance with modern charm. Crafte...
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Style Notes Flirty, fun, and fabulous, meet the Gardenia Gown. This one-shoulder tulle gown features multiple layers for a dreamy, voluminous look...
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Style Notes The perfect and most elegant bridesmaids dress is here. Clover features a triangle & unique shape neckline with thin spaghetti stra...
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Style Notes Rose gown is the ultimate wardrobe staple. Made from a rose gold tone jersey fabric. It features a high neck sleeveless neckline with ...
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Style Notes Classic at its finest. Introducing the Jasmine Gown. It is made from velvet stretchy fabric and curve hugging. Jasmine features a s...
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Style Notes A true statement piece; we have designed the most flattering gown of the season. Kenzie features a structured sweetheart neckline w...
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Style Notes Tasha is a luxurious asymmetrical slinky jersey gown designed for elegant nights, weddings and formal occasions. Featuring a sleek nec...
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Style Notes Get ready to WOW the crowd this formal event season. The must-have sparkling dress is here. Introducing Orla - A beaded pearl dress wit...
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Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
View full detailsDiscover the latest arrivals from Alamour The Label - an elevated curation of formal gowns, prom dresses, bridesmaid styles, evening wear and luxe separates designed to flatter every shape and skin tone.
Each design is crafted in premium fabrics with couture-inspired finishes, ensuring you feel confident, polished and unforgettable at every event. Explore sculpted satin silhouettes, draped jersey styles, minimalist modern gowns and romantic, feminine looks - all made for weddings, galas, black-tie events, engagement celebrations, luxury dinners and milestone moments.
Enjoy worldwide express delivery, free Shipping offers to select regions and flexible Buy Now, Pay Later options with Afterpay/Clearpay, Klarna, Sezzle & Zip Pay available in Australia, USA, New Zealand, Canada, United Kingdom & supported European countries. Refresh your wardrobe with new season pieces you'll reach for again and again.
Our New Arrivals include formal gowns, prom dresses, bridesmaid looks, evening wear & elevated separates. Updated regularly with new colours and premium fabrications.
Our gowns are designed for a range of premium occasions, including:
• Weddings (guest, bridesmaid, reception)
• Formal events & black-tie celebrations
• Engagement parties & rehearsal dinners
• Gala evenings, formal soirées & charity events
• Cocktail parties & upscale nights out
• Milestone celebrations (anniversaries, birthdays)
• Red-carpet & VIP appearances
• Prom, formal dances & graduation galas
• Elegant dinner dates & luxury night-outs
• High-end cocktail events & premium venues
• Katb el-Kitab (كتب الكتاب) ceremonies & engagement signings
• Fatiha (الفاتحة) celebrations & pre-wedding religious blessings
Each style includes fabric, fit & feature details to help you choose the perfect dress for your event.
Yes. We offer Buy Now, Pay Later options with Afterpay/Clearpay, Klarna, Sezzle & Zip Pay. Available in Australia, USA, New Zealand, Canada, United Kingdom & supported European countries.
*Availability may vary by location & eligibility. Payment options are displayed at checkout based on your region.*
We ship globally with Free Shipping offers to select regions including Australia, New Zealand & the USA. Delivery options, timeframes and rates are shown at checkout.