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Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Party Dresses

  • Allegra Dress Alamour The Label Allegra White Crochet Maxi Dress | Afterpay | Laybuy | Klarna Allegra Dress Alamour The Label Allegra White Crochet Maxi Dress | Afterpay | Laybuy | Klarna
    Save 66%

    Allegra Dress

    $289.00
    $99.00
    XXS XS S M L XL XXL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Liana Set Alamour The Label Liana Set | Afterpay | Zip | Sezzle | LayBuy
    Save 50%

    Liana Set

    $199.00
    $99.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Barbarella Dress Alamour The Label Barbarella Floral Dress | Afterpay | Zip | Sezzle | LayBuy Barbarella Dress Alamour The Label Barbarella Floral Dress | Afterpay | Zip | Sezzle | LayBuy
    Save 74%

    Barbarella Dress

    $189.00
    $50.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Maggia Set Alamour The Label Maggia Set | Afterpay | Zip | Sezzle | LayBuy Maggia Set Alamour The Label Maggia Set | Afterpay | Zip | Sezzle | LayBuy
    Save 74%

    Maggia Set

    $189.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Jolanda Dress Alamour The Label Jolanda Velvet Devore Floral Dress | Afterpay | Klarna | Zip Pay Jolanda Dress Alamour The Label Jolanda Velvet Devore Floral Dress | Afterpay | Klarna | Zip Pay
    Save 74%

    Jolanda Dress

    $189.00
    $49.00
    XXS XS S M L XL 2XL

    Meet the Jolanda Dress, a blend of simplicity and elegance. Crafted from semi-sheer velvet floral devore fabric, this midi dress exudes luxury. Its...

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  • Ruby Dress Alamour The Label Ruby 3D Floral Mini Dress | Afterpay | Zip | Sezzle | LayBuy Ruby Dress Alamour The Label Ruby 3D Floral Mini Dress | Afterpay | Zip | Sezzle | LayBuy
    Save 83%

    Ruby Dress

    $289.00
    $50.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Cathalina Dress Alamour The Label Cathalina Sequin Dress with Mesh | Afterpay | Laybuy | Klarna Cathalina Dress Alamour The Label Cathalina Sequin Dress with Mesh | Afterpay | Laybuy | Klarna
    Save 38%

    Cathalina Dress

    $159.00
    $99.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Jolene Dress Alamour The Label Jolene Lilac Diamante Dress | Afterpay | Zip | Sezzle | LayBuy
    Save 62%

    Jolene Dress

    $259.00
    $99.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Nera Dress - Red Alamour The Label Nera Red Off Shoulder Mesh Dress | Afterpay | Klarna | Zip Pay Nera Dress - Red Alamour The Label Nera Red Off Shoulder Mesh Dress | Afterpay | Klarna | Zip Pay
    Save 80%

    Nera Dress - Red

    $299.00
    $59.00
    XXS XS S M L XL 2XL

    FINAL SALE NO RETURNS  Meet the Nera Dress – an embodiment of romance crafted from a sheer mesh fabric in a bright red tone. With off-shoulder sho...

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  • Johanna Dress Alamour The Label Johanna Elegant Rose Accents Dress | Afterpay | Laybuy | Klarna Johanna Dress Alamour The Label Johanna Elegant Rose Accents Dress | Afterpay | Laybuy | Klarna
    Save 48%

    Johanna Dress

    $189.00
    $99.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Marca Dress Alamour The Label Marca Lilac Satin Dress | Afterpay | Klarna | Zip Pay Marca Dress Alamour The Label Marca Lilac Satin Dress | Afterpay | Klarna | Zip Pay
    Save 74%

    Marca Dress

    $189.00
    $50.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Conceta Dress Alamour The Label Conceta Iridescent Sequin Dress | Afterpay | Klarna | Zip Pay Conceta Dress Alamour The Label Conceta Iridescent Sequin Dress | Afterpay | Klarna | Zip Pay
    Save 74%

    Conceta Dress

    $189.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Giustina Dress Alamour The Label Giustina Hot Pink Lace Dress | Afterpay | Klarna | Zip Pay Giustina Dress Alamour The Label Giustina Hot Pink Lace Dress | Afterpay | Klarna | Zip Pay
    Save 69%

    Giustina Dress

    $159.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...

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  • Jiana Dress Alamour The Label Jiana Hot Pink Chiffon Maxi Dress | Afterpay | Klarna | Zip Pay Jiana Dress Alamour The Label Jiana Hot Pink Chiffon Maxi Dress | Afterpay | Klarna | Zip Pay
    Save 67%

    Jiana Dress

    $149.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Cadenza Dress Alamour The Label Cadenza Pink Sequin Dress | Afterpay | Klarna | Zip Pay Cadenza Dress Alamour The Label Cadenza Pink Sequin Dress | Afterpay | Klarna | Zip Pay
    Save 71%

    Cadenza Dress

    $169.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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Related collections

Party Dresses for Every Celebration

Step into the spotlight with Alamour The Label’s collection of party dresses designed to make every moment unforgettable. From sparkly sequin styles to chic cocktail dresses and bold statement gowns, our party edit is crafted to help you stand out with confidence, elegance and effortless glamour.

Sparkly, Chic & Head-Turning Styles

Whether you love shimmering sequins, soft satins, luxe stretch fabrics or sculpted silhouettes, our party dresses are made to flatter every figure. Choose from mini, midi and maxi lengths, high-slit designs, fitted bodycon styles, A-line shapes and strapless, halterneck, off-shoulder or one-shoulder silhouettes that photograph beautifully and move with you all night long.

Dresses for Every Event & Occasion

Our party dress collection is perfect for birthday celebrations, cocktail evenings, club nights, prom events, dinner parties, holiday events, New Year’s Eve, weddings and every special occasion in between. Whether you want a bold sparkle moment or a sleek, modern look, you’ll find styles that enhance your shape and reflect your personality.

Colours That Make an Impact

Explore a palette of timeless black dresses, champagne tones, rich jewel colours, gold and silver metallics, bold reds, sleek whites and soft pastels. Each shade is chosen to complement your skin tone and elevate your overall look, whether you're going for classic elegance or high-impact glamour.

Designed for Comfort, Crafted for Confidence

Our dresses are created with high-quality fabrics, supportive fits and thoughtful construction so you can dance, move and celebrate with ease. Many styles include stretch linings, structured bodices and premium finishing to ensure comfort without compromising on style.

Find the perfect party dress for your next event and embrace a look that’s bold, glamorous and unforgettable.

Buy Now, Pay Later available in Australia, USA, NZ, UK & Canada. We offer Afterpay, Klarna, Sezzle, Zip Pay & Clearpay.

Party Dress FAQs

What occasions can I wear a party dress for?

Our party dresses are designed for any event where you want to feel confident and stand out. They are perfect for birthday parties, cocktail nights, club events, dinners, holiday celebrations, New Year's Eve, engagement parties and other special occasions. Many styles also work beautifully as wedding guest dresses and evening dresses.

What styles of party dresses does Alamour offer?

Alamour The Label offers a wide range of party dress styles including mini, midi and maxi lengths, fitted bodycon dresses, high-slit gowns, sequin party dresses, satin slip dresses, one-shoulder designs, off-shoulder necklines and strapless styles. You can choose from sleek, minimal silhouettes or high-impact sparkly and embellished dresses depending on your look.

How do I choose the right size for a party dress?

Each party dress has a size guide on the product page. We recommend measuring your bust, waist and hips and comparing them to our size chart, focusing on the area where the dress is most fitted. If you are between sizes, many customers prefer to size up slightly and have minor alterations made by a professional tailor for the perfect fit.

Are your party dresses comfortable for dancing all night?

Yes. Our party dresses are created with high-quality fabrics and thoughtful construction so you can move, sit and dance comfortably. Many styles feature stretch materials, secure bodices, adjustable straps or supportive lining to help you feel confident and comfortable throughout the entire event.

What fabrics are your party dresses made from?

Our party dresses are crafted from premium fabrics such as satin, crepe, stretch jersey, sequin and glitter mesh, as well as embellished and beaded materials. Each product page lists the main fabric composition so you know whether the dress is structured, stretchy, lightweight or fully embellished before you order.

Can party dresses be altered or tailored?

Most party dresses can be altered by an experienced tailor or seamstress. Common alterations include adjusting the hem length, taking in the waist or bust, refining straps or slightly shaping the silhouette. If the dress has sequins or heavy embellishment, we recommend using a tailor who has experience working with these fabrics.

What shoes and accessories go best with party dresses?

Party dresses pair beautifully with strappy heels, statement earrings, a clutch bag and layered jewellery. For sequin and sparkly party dresses, many customers choose simple, minimal accessories to let the dress stand out. For satin and minimalist dresses, you can elevate the look with bold jewellery or metallic heels for extra impact.

Do you ship party dresses internationally?

Yes. Alamour The Label ships party dresses worldwide. Express shipping options are available to many regions, and estimated delivery times will be shown at checkout once you enter your address (usually no longer than 5 business days if shipped internationally & no longer than 2 business days if shipped domestically within Australia). Duties and taxes may apply depending on your country's customs regulations.

Do you offer Buy Now, Pay Later for party dresses?

Yes. We offer Buy Now, Pay Later options such as Afterpay, Klarna, Sezzle or Zip Pay in eligible regions, so you can secure your party dress now and pay over time in instalments. Available payment methods for your location will be displayed at checkout.