Shop All Dresses | Prom, Formal & Evening | Alamour The Label

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Archive Final Sale Cellina Dress

Original Price $350.00

Current Price $89.00

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XXS S

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Archive Final Sale Mademoiselle Floral

Original Price $499.00

Current Price $150.00

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XS S M L XL

Style Notes Mademoiselle was made with Mothers of the Brides in mind. Featuring our signature floral 3D fabric, sheer long sleeves, a scoop roun...
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Archive Final Sale Nevali - Orange

Original Price $520.00

Current Price $200.00

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L XL

Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Cosimia Modest Navy Sequins Gown

$680.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Cosimia Modest Navy Sequins Gown is a striking evening piece designed for elegant occasions and unforgettable entrances. Crafted i...
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Meena Gold Gown

$699.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Meena Gown is a show-stopping piece designed to turn heads at any special occasion. Featuring an off-the-shoulder design, ...
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Made to order

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Ava Diamante Gown

$820.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Ava Gown is a captivating blend of structured elegance and high-impact glamour. Featuring a sculpted bustier bodice adorned in shim...
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Jasmine Velvet Satin Gown - Champagne

$580.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Jasmine Gown is the epitome of refined elegance. Crafted from lustrous velvet satin, this design drapes effortlessly over the body,...
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Emiliana Mauve Jersey Gown

$480.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes The Emiliana Gown is an elegant tribute to effortless sophistication and graceful femininity. Its sleeveless design and soft, stretch-j...
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Gardenia One Shoulder Tulle Maxi Gown

$650.00

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XXS XS S M L XL XXL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes Flirty, fun, and fabulous, meet the Gardenia Gown. This one-shoulder tulle gown features multiple layers for a dreamy, voluminous look...
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Camellia Floral Pattern Maxi Gown

$580.00

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XXS XS S M L XL XXL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
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Made to order

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Custom Made-To-Order Dress - 9XL

from $300.00

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9XL / 300 9XL / 320 9XL / 340 9XL / 360 9XL / 380 9XL / 400 9XL / 420 9XL / 440 9XL / 460 9XL / 480 9XL / 500 9XL / 520 9XL / 540 9XL / 560 9XL / 580 9XL / 600 9XL / 620 9XL / 640 9XL / 660 9XL / 680 9XL / 700 9XL / 720 9XL / 740 9XL / 760 9XL / 780 9XL / 800 9XL / 820 9XL / 840 9XL / 860 9XL / 880 9XL / 900 9XL / 920 9XL / 940 9XL / 960 9XL / 980 9XL / 1000

Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Made to order

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Custom Made-To-Order Dress - 5XL

from $300.00

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5XL / 300 5XL / 320 5XL / 340 5XL / 360 5XL / 380 5XL / 400 5XL / 420 5XL / 440 5XL / 460 5XL / 480 5XL / 500 5XL / 520 5XL / 540 5XL / 560 5XL / 580 5XL / 600 5XL / 620 5XL / 640 5XL / 660 5XL / 680 5XL / 700 5XL / 720 5XL / 740 5XL / 760 5XL / 780 5XL / 800 5XL / 820 5XL / 840 5XL / 860 5XL / 880 5XL / 900 5XL / 920 5XL / 940 5XL / 960 5XL / 980 5XL / 1000

Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...
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Mikaela Gold Flower Earrings

$49.00

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The Mikaela Gold Flower Earrings are the perfect accessory to accentuate your look. This simple flower stud is a must-have. Dimensions Approximatel...
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Elinor Gold Square Earrings

$49.00

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The Elinor Gold Square Earrings are a stunning addition to your outfit. This intricate and elegant design features a square stud detail. Dimensions...
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Brooklyn Earrings & Necklace Set

$149.00

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The Brooklyn Earrings & Necklace Set adds personality to your favourite ensemble. Featuring red gems and diamantes on silver hardware. These un...
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Made to order

Sale

Damsel Beaded Off Shoulder Red Gown

$480.00

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XXS XS S M L XL 2XL 3XL 4XL 5XL 6XL 7XL 8XL 9XL

Modern and elegant, Damsel is a black-tie formal dress, best suitable for high-end events and night outs. Damsel is made from a delicate premium be...
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Amalia Multicoloured Drop Earrings

$79.00

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The Amalia Multicoloured Drop Earrings add personality to your favourite ensemble. Vibrant in colour, these earrings feature a green stud and casc...
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Carola Green Flower Earrings

$39.00

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Email when available

The Carola Green Flower Earrings are the perfect accessory to accentuate your look. This triple flower design with gold centers is a must-have. Di...
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Anthea Earrings & Necklace Set

$149.00

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The Anthea Earrings & Necklace Set adds personality to your favourite ensemble. Featuring multicoloured gems and diamantes on a gold hardware...
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Ciara Heart Necklace

$69.95

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The Ciara Heart Necklace adds personality to your favourite ensemble. Featuring a multicoloured heart chain containing gems in an array of pink an...
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Ayelet Black Heart Earrings

$39.95

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Add a pop of colour to your gown with these delicate black heart earrings. The Ayelet Black Heart Earrings will pair perfectly with any of your Al...
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Valeriya Shell Earrings

$39.95

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The Valeriya Shell Earrings will perfect your next outfit. It features a unique textured gold design with shell detailing. This intricate and eleg...
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Isabel Blue Drop Earrings

$49.00

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The Isabel Blue Drop Earrings will be a stylish addition to your look. Styled with a starfish stud that features cascading gems and pearls. You ca...
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Zara Multicoloured Starfish Earrings

$39.95

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The Zara Multicoloured Starfish Earrings are a beautiful yet unique addition to your look. This intricate design creates the ultimate statement ear...
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Discover the full collection of luxury dresses from Alamour The Label – featuring timeless prom dresses, elegant formal gowns, elevated cocktail dresses and sophisticated evening wear. Designed to flatter every shape from XS–9XL, our dresses combine premium fabrics, modern silhouettes and impeccable craftsmanship.

Each piece is thoughtfully created in our Brisbane design studio and crafted to deliver the perfect fit, whether you're dressing for a school formal, wedding celebration, gala, engagement party or a special night out. From intricately beaded gowns to soft satin slips, sculpting crepe designs and high-shine sequin dresses, Alamour brings runway-inspired luxury to every moment.

Explore mini, midi and maxi dresses in classic cuts, contemporary shapes and statement styles. Discover flattering mermaid gowns, effortless A-line silhouettes, off-shoulder necklines, structured corsetry and sleek, figure-hugging designs. Each piece is crafted to make you feel confident, glamorous and unforgettable.

Whether you’re seeking a show-stopping formal gown, a chic cocktail dress, a modern evening look or a customisable piece available in over 10 colours, our collection offers refined options for every event and every woman.