Desirae - Navy
Exclusive Seville Collection Feel like a total bombshell in the Desirae Gown. This Dress is a show-stopper and hugs your body perfectly. Made from...
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Exclusive Seville Collection Feel like a total bombshell in the Desirae Gown. This Dress is a show-stopper and hugs your body perfectly. Made from...
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Make it an evening to remember in our Pascala satin gown. Made from our premium velvet satin fabric and features a V neckline, adjustable lace up ...
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Craft an unforgettable evening in the Pascala satin gown, a testament to timeless sophistication. Impeccably tailored from our exclusive velvet sat...
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The Made-To-Order Collection Danica is the epitome of elegance, crafted from an emerald patterned sequin fabric. With a subtle scoop plunge necklin...
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The Côte d'Azur Collection A minimalist aesthetic allows all the focus to fall on you in the Blinera Gown. Structured with a boned bodice, slight...
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Style Notes Elegance comes easy with the Grace Gown. Fitted with a boned bodice, classic v-neckline, thin straps and a fitted silhouette and cut...
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Turn heads in our Mariana Gown, a glamorous statement evening style in a geometric patterned fabric. Featuring a classic v-neckline and a low back ...
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In Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-ove...
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Style Notes The Athena Gown flatteringly sculpts the figure's natural curves to allow a classic approach to modern evening attire. Fixed with struc...
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The Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
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The Côte d'Azur Collection The Jola Gown opts for a vibrant affair with its bright pink velvet sequin fabric. Embellished with sequins, this style...
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The Côte d'Azur Collection Simple in design, the Luan Gown opts for understated elegance. Rendered from an emerald sequin fabric and designed with ...
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The Made-To-Order Collection Elegance personified, the Felicita Gown in emerald satin boasts a plunging v-neckline, delicate straps, low back, an...
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The Kimberly Gown promises an effortless look with its simple design choices and body hugging silhouette. Cut with a straight neckline, side slit a...
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Style Notes Simple silhouettes are favoured this season and the Carly Gown proves why. Cut from a soft matte satin fabric in a sage green colour an...
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In Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Evelyn Gown. Structured with a boned bod...
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The Jennifer Gown is the perfect contemporary look for your formal event. Fitted with a structured bodice, square neckline and a mermaid train. Thi...
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The Côte d'Azur Collection Timeless romance meets chic glamour in the Dolce Gown. Simplistic in design, this strapless gown offers a cowl style ne...
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The Côte d'Azur Collection The Debora Gown flatteringly sculpts the figure's natural curves for an elegant approach to your formal attire. Fixed ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Experience goddess-like elegance in the Rubi Satin Gown. Crafted from velvety satin, this sleek and stylish masterpi...
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The Côte d'Azur Collection Vibrant in colour, the Kristi Gown is the perfect contemporary look for your formal event. Fitted with a structured bod...
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The Made-To-Order Collection The Raquel Gown epitomizes elegance and glamour. With a deep plunge neckline, form-fitting silhouette, and graceful ...
View full detailsWith a focus on minimalism, the Simple collection at Alamour the Label is a carefully curated range of timeless gowns that are perfect for your next event. Our assortment of simple dresses features clean, quality and structured silhouettes that are irresistibly gorgeous. Pared back and sophisticated, these styles are the ideal investment for any wedding, formal or special event in your social calendar.
Choose from subtle yet glamorous cuts including cowl or plunging necklines, off the shoulder sleeves, strapless bodices and a-line, slip or mermaid skirts to find the most flawless fit. Our simple and sleek evening gowns are all hued with rich colour palettes, meaning you’ll find the perfect shade to enhance your natural beauty. Shop on trend pastel shades, deep jewel tones and beautifully bold brights, with each dress crafted from quality fabric including sensual satin, dreamy tulle, elegant lace and figure hugging jersey. In our collection of simple gowns, there's something to suit everyone. Free Shipping offer to AUS & USA. Shop Now, Pay Later payment options available for USA, AUS, NZ, UK & CA.