Desirae - Plum
Elevate your presence with the Desirae Gown, an embodiment of undeniable allure. This dress exudes magnetism as it gracefully caresses your figure....
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Elevate your presence with the Desirae Gown, an embodiment of undeniable allure. This dress exudes magnetism as it gracefully caresses your figure....
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The Nevali Gown shows off its understanding of the female form with its figure-hugging silhouette, structured cups, and thigh-grazing slit. Accenti...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Meet the Jolanda Dress, a blend of simplicity and elegance. Crafted from semi-sheer velvet floral devore fabric, this midi dress exudes luxury. Its...
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The Isabel Gown provides a stylish appeal to your evening attire with each design detail. Featuring a deep bodice cut-out, high side slit and a str...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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In Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-ove...
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The Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high s...
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The Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. F...
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The Côte d'Azur Collection The Jola Gown opts for a vibrant affair with its bright pink velvet sequin fabric. Embellished with sequins, this style...
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Style Notes A true statement piece; we have designed the most flattering gown of the season. Kenzie features a structured sweetheart neckline w...
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In Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin f...
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In Bloom - the Made-To-Order Collection Defined by its glistening emerald fabric and sophisticated silhouette, the Zara Gown proves to be a conte...
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Style Notes Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless straight neckline, waist cut-ou...
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Style Notes Classic at its finest. Introducing the Jasmine Gown. It is made from velvet stretchy fabric and curve hugging. Jasmine features a s...
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The Côte d'Azur Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-over side slit....
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In Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Style Notes Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was made for your gala or wedding! ...
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Style Notes The Isabel Gown provides a stylish appeal to your evening attire with each design detail. Featuring a deep bodice cut-out, high side sl...
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Style Notes The Madison Gown takes a bright and bold approach event wear with its iridescent pink sequin fabric. Fitted with off-shoulder bishop s...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge ...
View full detailsExude elegance and grace with Alamour the Label’s exquisite collection of velvet dresses. Meticulously designed with care and attention to detail and crafted from the most luxurious velvet textiles, each dress encapsulates timeless beauty and unmatched quality.
Indulge in opulence and step out in one of our lavish velvet gowns that flatters your silhouette and makes you feel like the star of the show, whether you’re attending a glamorous cocktail party, romantic dinner for two or black tie events.
Lean in to vintage glamour with a classic black velvet dress and accessorise with sparkling pearls and diamonds or explore deep jewel tones of emerald green, sapphire blue and ruby red.
Pair contemporary silhouettes with timeless fabrics, with a floor length gown featuring scooping necklines, asymmetric sleeves and cutouts or opt for an alluring velvet mini dress complete with your favourite heels.
Explore Alamour the Label’s breathtaking edit of velvet gowns and dresses to find the perfect look for your next special occasion.