Alamour The Label

The Emilita Petal Earrings are one of many new additions to our earring collection. Made in gorgeous gold-toned hardware & embellished with mi...

Spoil your loved one this festive season with an Alamour The Label gift card. Do you know someone with an upcoming prom or special event? Maybe you...

Honey Organza - the Made-To-Order Collection Introducing "Madame" - a luxurious floral number. Madame is made from our signature floral 3D fabric, ...

The Tiarna Gold Starfish Earrings will be a stylish addition to your look. Crafted from a textured gold hardware. You can pair this with any look ...

The Gaia Silver Crystal Heart Hoop Earrings will be the perfect finishing touch on your look. This intricate and elegant design features silver cr...

Style Notes Introducing the Santana dress. Santana has a sleek silhouette that exudes feminine glamour. Featuring a high neck modern design with a...

Style Notes Sexy and stylish, Stefani is a one-shoulder dress with a touch of elegance in a red jersey fabric. Crafted from a sleek and ultra smoot...

The Heather Gown delivers a simplistic design to allow all the attention to focus on your silhouette. Cut from a glistening sequin fabric in a femi...

Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

The Made-To-Order Collection Make a bold statement in the Euphoria Gown, a shimmering iridescent masterpiece that transforms with the light. This f...

Style Notes If you loved the Vlora, then you will be obsessed with the Salara gown. It features a new unique neckline and boning bustier to cinc...

Introducing the incredible new Kimora Sequin Gown from our new collection. This gorgeous gown is everything a girl could dream of for her prom - fi...

Style Notes Elegance comes easy with the Grace Gown. Fitted with a boned bodice, classic v-neckline, thin straps and a fitted silhouette and cut...

The Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...

Turn heads in our Mariana Gown, a glamorous statement evening style in a geometric patterned fabric. Featuring a classic v-neckline and a low back ...

Style Notes Introducing the Rosina - a stunning new design. Featuring a high neckline made from a premium jersey fabric. the Rosina dress is double...

Style Notes The Athena Gown flatteringly sculpts the figure's natural curves to allow a classic approach to modern evening attire. Fixed with struc...

  In Bloom - the Made-To-Order Collection Effortless in design, the Blina Gown features a strapless neckline, form-fitting silhouette and cross-ove...

The Côte d'Azur Collection The Lili Gown offers a modern take on evening styling with its plunge neckline, waist wrap straps and thigh-high slit. F...

The Côte d'Azur Collection Rendered from a light-catching sequin fabrication, the Tura Gown is defined by its single long cape sleeve, thigh-high s...