Arella Dress
Mediterranean Summer Collection Bright colours are trending this season and the Arella Dress honours that. Showcasing a vivid blue tone and desig...
View full details
Mediterranean Summer Collection Bright colours are trending this season and the Arella Dress honours that. Showcasing a vivid blue tone and desig...
View full details
Aphrodite Collection Walk into any room with confidence in the Iris Gown. Cut with a low v-neckline, open back, and visible sides. Created with a f...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Please note: Laurie takes longer to customise the fabrics approximately 3 months. Gold and glamorous, the Laurie Gown is defined by its shimmerin...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Final sale - No returns or exchanges on this item. Aphrodite Collection Indulge in the timeless allure of the Thalia Gown, where femininity takes ...
View full details
Aphrodite - the Made-To-Order Collection Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances you...
View full details
The Celesta gown embodies sophistication. Distinguished by its impeccable V-neckline, thick straps, a discreetly alluring low scoop back, and a for...
View full details
Capture attention in the Janice Gown, a low-back design crafted from stunning sequins fabric that shimmers in the sunlight. With a V neckline and e...
View full details
The Adelia Gown bares a minimalistic aesthetic with its sleek black look. With a lace scalloped trim, low back, and mermaid silhouette, this gown l...
View full details
The Priscilla Gown exudes luxury with each creative detail. Featuring a statement cape, cowl neckline & sweeping draped skirt & elevated wi...
View full details
In Bloom - the Made-To-Order Collection Invest in a timeless style that provides both sophistication and class. The Sofia Gown is designed with a ...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Aphrodite Collection Skin baring and figure-hugging, the Selene Gown was made to be shown off. Made from an emerald sequin patterned fabric with al...
View full details
Aphrodite Collection For those who appreciate simplistic elegance, the Larisa Gown is the epitome of sophistication. Its alluring features include...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
The Made-To-Order Collection Ariya is the epitome of elegance, a rose gold-patterned sequin gown designed for unforgettable entrances. This strikin...
View full details
Côte d'Azur Collection The Ofelia Gown is the epitome of chic glamour. With a high neck, short sleeves, and an open back, this silver sequin gown...
View full details
The Côte d'Azur Collection Bright colours are trending this season and the Lendina Gown demonstrates this. Created with a low open back, scooped n...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full details
Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
View full details
Turn heads in the Savy Sequin Gown. This striking, alluring & elegant gown features a plunge neckline, open back & mermaid train. The mos...
View full detailsStep into the spotlight with Alamour The Label's backless prom dresses. A curated edit of striking silhouettes, luxe fabrics and effortlessly glamorous designs made to turn heads. Whether you prefer a sleek satin gown, a fitted mermaid shape or a soft draped style, our backless dresses are crafted to flatter every figure and make your prom night unforgettable.
Our collection features a wide range of open-back prom dresses, from minimal silhouettes to dramatic statement gowns. Each piece is designed with premium fabrics, elevated detailing and ultra-flattering cuts so you feel confident, comfortable and completely unforgettable.
A backless gown is the ultimate blend of sophistication and allure, offering a striking look from every angle. With thoughtful construction and premium tailoring, our gowns are designed to stay secure all night while giving you that elevated, runway-style finish.
Every Alamour gown is crafted to fit and flatter. Whether you prefer thin straps, halter-style backs, strappy silhouettes or deep V-back designs, you'll find a backless dress that aligns beautifully with your unique style.
Designed for a wide range of body shapes with inclusive sizing and flexible fabrications. See our Size Guide for the perfect fit.
Choose from best-selling hues that complement every skin tone and event theme:
Most backless dresses pair best with:
Designed for girls who want to stand out with confidence, our backless prom dress collection delivers couture-inspired fashion at accessible price points. Whether you're searching for a sleek minimalist gown or a shimmering statement piece, discover the dress that makes your prom night unforgettable.
Browse the full collection and find the perfect backless gown today.
Yes. Alamour designs include secure internal structuring, strategic seams and premium fabrics that offer support without visible straps.
We recommend adhesive cups, breast tape or no-show stick-on solutions for a seamless look. Check out our undergarment products that support you in your dress.
Absolutely. Our dresses are designed with tasteful open-back silhouettes suitable for formal events.
Yes, most Alamour gowns can be tailored at the straps, hem, waist and sides for a custom fit.
Neutral heels, clear strap heels or metallic stilettos complement most open-back prom looks. Check out the shoes we currently stock online.