Doruntina - Black
The Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
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The Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
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The Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
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The Amandine Earrings are fun and playful whilst still adhering to its elegant aesthetic. This statement flower stud is rendered from black hardwa...
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The Emilita Petal Earrings are one of many new additions to our earring collection. Made in gorgeous gold-toned hardware & embellished with mi...
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Use Boob Lift Tape to life, separate, flatten, boost and create all the cleavage, bra-free support, contour and confidence you need! Flexible and s...
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Final sale - No returns or exchanges on this item. This modern two-piece set is the perfect look for your next night out. The Yara Set features an...
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Luxurious in fabrication and style, the Laila Heels are designed to be paired with your favourite wardrobe ensemble. This style was crafted with ...
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Silk face mask with Alamour logo - Black 100% Mulberry Silk face mask to keep you stylish & safe. Features two silk layers, an adjustable nose ...
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This chic design was made to elevate your formal attire. With a dramatic plunge neckline, open back, and sheer skirt. This patterned sequin fabric ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Adelia Gown bares a minimalistic aesthetic with its sleek black look. With a lace scalloped trim, low back, and mermaid silhouette, this gown l...
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FINAL SALE NO RETURNS The minimalistic aesthetic of the Phoebe Gown allows the focus to fall on you. Glamorous and enticing, this lace gown feature...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Add a sophisticated statement to your evening attire with the semi-transparent Anthea Gown. Sculpted with an asymmetrical sleeve that can be worn o...
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Final sale - No returns or exchanges on this item. Exclusive Monte Carlo Collection The Zoe Set is a chic look that embodies both class and style....
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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If you love a good statement earring, the Luna Flower Earrings are perfect for you! These earrings are a clip-on style so suitable for both pierce...
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Aphrodite Collection The Greta Gown masters the art of making an entrance with its structured lace bodice, lustrous satin fabric, and lace-up back...
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Aphrodite Collection Evoke modern elegance with the Vittoria Gown. Comprising a daring plunge keyhole neck, open back, and thigh-high slit, this ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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Introducing the Kimora Sequin Gown. This chic style is everything and more! Figure-hugging, stylish and in a classic black sequin pattern. Featurin...
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Turn heads in the Savy Sequin Gown. This striking, alluring & elegant gown features a plunge neckline, open back & mermaid train. The mos...
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Striking & unique, the Ramona Sequin Gown is made from our exclusive patterned shimmering fabric in black, on top of chic nude lining. Ramona a...
View full detailsA black dress is more than a wardrobe staple. It is a timeless piece that combines elegance, versatility and confidence. at Alamour The Label, our collection of black formal dresses and gowns is designed in Australia for women who want to make and unforgettable impression. Whether you are attending your year 12 formal, a wedding, a black-tie gala, prom night, or a cocktail party, our black gowns ensure you stand out with sophistication and glamour.
At Alamour, we design gowns that not only look incredible, but also feel amazing to wear. Every dress is created with premium fabrics, careful tailoring and attention to detail. Shop with confidence knowing that:
We offer flexible Buy Now, Pay Later payment options across Australia, United States, New Zealand, Canada & the United Kingdom.
BNPL Australia: Afterpay · Zip Pay · Klarna
BNPL United States: Afterpay · Sezzle · Klarna
BNPL New Zealand: Afterpay
BNPL Canada: Afterpay · Sezzle · Klarna
BNPL United Kingdom & Europe: Clearpay · Klarna
Availability may vary based on your location and eligibility.
Yes. Black is one of the most popular colours for Australian Year 12 formals. It's classic, flattering and versatile, making it the perfect colour of choice for your special night.
Absolutely. A black gown is a sophisticated option for wedding guests and bridal parties, especially evening or black-tie receptions. Plus... it doesn't show stains which is ideal when dancing the night away.
Metallic heels in gold or silver add glamour, while black pumps keep the look timeless. Strappy heels are perfect for long gowns, while block heels pair well with cocktail styles.
Statement Jewellery, a bold clutch or a red lip can elevate your look. Keep accessories minimal if your dress already features sequins, lace or embellishments.
In Australia, the term "formal dress" is used instead of "prom dress". Both describe elegant gowns worn for school formals indicating end of senior school. A prom or formal dress can also be worn to black-tie events and other special events.