Luriana - Black
Luriana is a gorgeous patterned sequins gown with a plunging neckline complete with a delicate mesh insert. Also features a low back and mermaid s...
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Luriana is a gorgeous patterned sequins gown with a plunging neckline complete with a delicate mesh insert. Also features a low back and mermaid s...
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Nudi Knickers seamless women's briefs are skimpier than a full brief and more flattering than a boy short, designed with a woman’s body in mind! N...
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Our seamless G-String is designed to sit flush to the body to create that perfect silhouette. The Nudi G banishes those lumps, bumps and muffin-to...
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Ayelet stands as the quintessential black gown, showcasing a strapless sweetheart bodice, an elegant side slit, and a graceful off-shoulder sleeve,...
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The Celesta gown embodies sophistication. Distinguished by its impeccable V-neckline, thick straps, a discreetly alluring low scoop back, and a for...
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The Gulsina Gown is a sleek and captivating masterpiece. This black strapless mermaid gown with a graceful train and flattering scoop neckline embr...
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The Made-To-Order Collection Experience regal opulence in Elyse. This gown exudes an irresistible blend of glamour, adorned with an intricate sequi...
View full detailsA black dress is more than a wardrobe staple. It is a timeless piece that combines elegance, versatility and confidence. at Alamour The Label, our collection of black formal dresses and gowns is designed in Australia for women who want to make and unforgettable impression. Whether you are attending your year 12 formal, a wedding, a black-tie gala, prom night, or a cocktail party, our black gowns ensure you stand out with sophistication and glamour.
At Alamour, we design gowns that not only look incredible, but also feel amazing to wear. Every dress is created with premium fabrics, careful tailoring and attention to detail. Shop with confidence knowing that:
We offer flexible Buy Now, Pay Later payment options across Australia, United States, New Zealand, Canada & the United Kingdom.
BNPL Australia: Afterpay · Zip Pay · Klarna
BNPL United States: Afterpay · Sezzle · Klarna
BNPL New Zealand: Afterpay
BNPL Canada: Afterpay · Sezzle · Klarna
BNPL United Kingdom & Europe: Clearpay · Klarna
Availability may vary based on your location and eligibility.
Yes. Black is one of the most popular colours for Australian Year 12 formals. It's classic, flattering and versatile, making it the perfect colour of choice for your special night.
Absolutely. A black gown is a sophisticated option for wedding guests and bridal parties, especially evening or black-tie receptions. Plus... it doesn't show stains which is ideal when dancing the night away.
Metallic heels in gold or silver add glamour, while black pumps keep the look timeless. Strappy heels are perfect for long gowns, while block heels pair well with cocktail styles.
Statement Jewellery, a bold clutch or a red lip can elevate your look. Keep accessories minimal if your dress already features sequins, lace or embellishments.
In Australia, the term "formal dress" is used instead of "prom dress". Both describe elegant gowns worn for school formals indicating end of senior school. A prom or formal dress can also be worn to black-tie events and other special events.