The Celesta personifies enduring elegance. This gown showcases a flawless V-neckline, delicate slender straps, a discreetly low scoop back, and a ...
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Venice Collection The Cary Gown relies on its effortless design and glamourous fabrication for its eye-catching appeal. Designed with a v-neckline...
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The Made-To-Order Collection Discover the epitome of chic minimalism with the Arwen Gown. Its graceful strapless neckline, complimented by contemp...
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Côte d'Azur Collection The Regina Gown brings glamour & style to your event edit with its sheer style, deep plunge neckline & dainty waist...
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Lace strapless perfection. The Rebeka Gown is an obvious choice for your prom or special event. With a strapless sweetheart neckline, padded cups,...
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Côte d'Azur Collection Blending a playful fabrication with a minimalistic silhouette, the Meghan Gown was made to make an entrance. This style is ...
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Côte d'Azur Collection The Maisie Gown is a style that will stay on trend. Rendered from a burgundy-toned thick satin fabric that hugs the figure ...
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The Made-To-Order Collection Elevate your presence in the Yasmin Gown, a silver masterpiece with a deep plunge neckline, fitted silhouette, middle ...
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Venice Collection The Bellucci Gown offers an abundance of luxury and class with each creative detail. Cut from an airy chiffon fabric, it has a d...
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Dalida Collection Embracing both glamour and feminity, the Eliza Gown is defined by its luxurious beaded fabric in a delicate purple tone. Elevated...
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The Exclusive Rome Collection Exude effortless elegance in the Maya Gown. Features a cowl neck, low back with criss-cross straps, side slit &...
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Venice Collection Opt for a vibrant affair with the Sarelle Gown. Designed with a plunging diagonal neckline, asymmetrical waistline & a high ...
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The Exclusive Rome Collection The Giorgia Gown embodies modern minimalism with its sleek straight neckline, slender straps, and alluring exposed b...
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Final sale - No returns or exchanges on this item. Sharing a harmony of playful accents & vibrant tones, the Melinda Gown is easily a preferre...
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Final sale - No returns or exchanges on this item. This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...
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Lace strapless perfection. The Rebeka Gown is an obvious choice for your prom or special event. With a strapless sweetheart neckline, padded cups,...
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Final sale - No returns or exchanges on this item. The Mimi Gown is a fashion-forward design that guarantees all the attention. Fitted with a she...
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The Côte d'Azur Collection The Vlora Gown utilizes structure with its boned bodice, sharp v neckline & twisted style skirt. This design effort...
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Final sale - No returns or exchanges on this item. The Henriette Gown provides an innate understanding of the female form with its fitted silhouet...
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The Made-To-Order Collection Indulge in divine elegance with the Sabrina Gown. This exclusive sequin style features a v-neckline, slender straps, ...
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The Exclusive Rome Collection Introducing the Constantia Gown, a masterpiece designed to enhance your beauty. Crafted from stunning white pattern...
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Sleek and stylish. The Justina Sequin Gown in burgundy will have you turning heads at your next event. This incredible backless gown is made from m...
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Côte d'Azur Collection Reinvented for the modern woman, the Dasha Gown is designed with side cut-outs, thin straps, and a sweetheart neckline. Thi...
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Final sale - No returns or exchanges on this item. Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...
View full detailsIn Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.
Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.
We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!
