GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
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Prom Dresses and Gowns

  • Cyra - White Sequin with Bust Cut-Out Gown Cyra - White Sequin with Bust Cut-Out Gown
    Save 58%

    Cyra - White

    Original Price $480.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...

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  • Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train Salma - Navy Sequin Gown with Plunging Neckline and Mermaid Train
    Save 52%

    Salma - Navy

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This chic design was made to elevate your formal attire. Created with a dramatic plunge neckli...

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  • Zahara - Gold Glitter Mesh Gown with Deep Plunge Neckline
    Save 67%

    Zahara - Gold

    Original Price $599.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zahara Gown portrays maximalism at its finest. Showcasing a deep plunging neckline, ruched...

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  • Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit Zora - Pink Beaded Sequin Gown with Feather Trim Sleeves and Side Slit
    Save 52%

    Zora - Pink

    Original Price $420.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Zora brings an essence of femininity to your formal wear. This chic design was crafted wit...

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  • Sasha - Blue Gown with Diamante Trim and Bodice Cut-Outs & a Side Slit
    Save 64%

    Sasha - Blue

    Original Price $550.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With each creative detail, the Sasha Gown offers a stylish approach to your event attire. Fitt...

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  • Sidney - Pink Sheer Bodice Gown with Off-Shoulder Throw Sidney - Pink Sheer Bodice Gown with Off-Shoulder Throw
    Save 30%

    Sidney - Pink

    Original Price $599.00
    Current Price $419.30
    XXS XS S M L XL

    Venice Collection The Sidney Gown harmonizes playful proportions and vibrant tones for a modern take on evening attire. Structured with a boned bo...

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  • Candice - Pink Satin Gown with Diamante Criss Cross Straps Candice - Pink Satin Gown with Diamante Criss Cross Straps
    Save 30%

    Candice - Pink

    Original Price $320.00
    Current Price $224.00
    XXS XS S M L XL

    Dalida Collection Blending a minimalistic silhouette with a feminine pink hue, the Candice Gown is the perfect look for your event. Decorated with...

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  • Faye - Black Strapless Crepe Gown Faye - Black Strapless Crepe Gown
    Save 50%

    Faye - Black

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Faye Gown is the epitome of classic elegance. Designed with a simple sweetheart strapless ...

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  • Betty - Red Satin Gown with One-Shoulder Sleeve Betty - Red Satin Gown with One-Shoulder Sleeve
    Save 50%

    Betty - Red

    Original Price $399.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This vibrant style was made for those who love to make a statement. Fitted with an asymmetrica...

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  • Gwen - Lilac Chiffon Dress with Open Back and Open Neckline Gwen - Lilac Chiffon Dress with Open Back and Open Neckline
    Save 56%

    Gwen - Lilac

    Original Price $450.00
    Current Price $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Based on one of our best-selling designs, the Gwen Gown takes a more relaxed approach to your ...

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In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!