GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
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Prom Dresses and Gowns

  • Maliha - White Satin Gown with Sheer Mesh Bodice Maliha - White Satin Gown with Sheer Mesh Bodice
    Save 57%

    Maliha - White

    $470.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...

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  • Alexandria - Champagne Gown with Lace-Up Back Alexandria - Champagne Gown with Lace-Up Back
    Save 56%

    Alexandria - Champagne

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Alexandria Gown masters the art of making an entrance with its structured bodice, lustrous...

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  • Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit Faretti - White Strapless Gown with Sheer Bodice and Wrap Style Side Slit
    Save 30%

    Faretti - White

    $470.00
    $329.00
    XXS XS S M L XL

    Dalida Collection Defined with a straight neckline, sheer mesh corset, and a side slit with a draped waistline, the Faretti Gown was designed to e...

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  • Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve Shanna - Pink Diamante Gown with Open Plunge Neckline, Side Slit & Single Sleeve
    Save 60%

    Shanna - Pink

    $499.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Shanna Gown offers an abundance of class and luxury with each creative detail. Designed wit...

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  • Claudette - White Gown with Off-Shoulder Feather Detail Claudette - White Gown with Off-Shoulder Feather Detail
    Save 56%

    Claudette - White

    $899.00
    $399.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Claudette Gown is the epitome of luxury. This style was created with a feather-trimmed nec...

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  • Leona - Burgundy Satin Gown with Mermaid Silhouette Leona - Burgundy Satin Gown with Mermaid Silhouette
    Save 30%

    Leona - Burgundy

    $399.00
    $279.30
    XXS XS S M L XL

    Côte d'Azur Collection Simplistic yet stylish, the Leona Gown proves that less is more. Created in a burgundy-toned satin fabric and elevated by i...

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  • Georgina - Teal Satin Strapless Gown with Waist Cut-Outs Georgina - Teal Satin Strapless Gown with Waist Cut-Outs
    Save 56%

    Georgina - Teal

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  For those who are wanting a simplistic, yet stylish look. The Georgina Gown provides a straigh...

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  • Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties Ainsley - Black Two Piece Beaded Set with Diamante Waist Ties
    Save 64%

    Ainsley - Black

    $550.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Providing luxury & elegance, the Ainsley Set was designed with the finer details in mind. I...

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  • Raffaela - Gold

    $499.00
    XXS XS S M L XL 2XL

    Modernity has always proven to steal the spotlight and the Raffaela Gown shows why. This gown enhances your figure with its plunging neckline, ope...

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  • Save 30%

    Jessalyn - Black

    $599.00
    $419.30
    XXS XS S M L XL

    Dalida Collection If sophisticated glamour is the look you're after, the Jessalyn Jumpsuit can provide just that. Designed with a sheer bodice, fe...

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  • Save 58%

    Marlene - Yellow

    $480.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Bright & enthralling, the Marlene Gown will elevate your evening look. Designed with an op...

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In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!