GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
GET PROM READY | SHOP NOW
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Prom Dresses and Gowns

  • Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck Jackie - Red Sequin Gown with Sheer Bodice and Halter Neck
    Save 59%

    Jackie - Red

    $490.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Jackie Gown will easily please an audience. This style is crafted from a sequin fabric wit...

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  • Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit Dinah - Black Cut-Out Sequin Gown with Diamante Trim and High Side Slit
    Save 56%

    Dinah - Black

    $450.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Dinah Gown provides an alluring approach to your evening attire with its daring waist cut-...

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  • Maureen - Black Cut-Out Sequin Gown with Diamante Straps
    Save 57%

    Maureen - Black

    $470.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Maureen Gown provides a glamorous appeal with its diamante accents & sequin fabric. Fe...

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  • Ciana Dress

    $289.00
    XXS XS S M L XL 2XL

    Meet the Ciana Dress, distinguished by its flowing silhouette and crafted from a soft chiffon fabric. Boasting a strapless design and a unique nec...

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  • Ambel - Navy Satin Gown with Plunging Neckline and Front Slit Ambel - Navy Satin Gown with Plunging Neckline and Front Slit
    Save 50%

    Ambel - Navy

    $399.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Ambel Gown is designed to frame and flatter the silhouette. This style features a plunging...

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  • Harlow - Red Polka Dot Gown with Open Back Harlow - Red Polka Dot Gown with Open Back
    Save 57%

    Harlow - Red

    $470.00
    $200.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Harlow Gown portrays a romantic aesthetic with each subtle detail. Fitted with an open plu...

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In Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.

Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.

We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!