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Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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Prom Dresses and Gowns

  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - XL

    from $300.00
    XL / 300 XL / 320 XL / 340 XL / 360 XL / 380 XL / 400 XL / 420 XL / 440 XL / 460 XL / 480 XL / 500 XL / 520 XL / 540 XL / 560 XL / 580 XL / 600 XL / 620 XL / 640 XL / 660 XL / 680 XL / 700 XL / 720 XL / 740 XL / 760 XL / 780 XL / 800 XL / 820 XL / 840 XL / 860 XL / 880 XL / 900 XL / 920 XL / 940 XL / 960 XL / 980 XL / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

    View full details
  • Adrienne Dress Alamour The Label Adrienne Pink Maxi Dress | Afterpay | Klarna | Zip Pay Adrienne Dress Alamour The Label Adrienne Pink Maxi Dress | Afterpay | Klarna | Zip Pay
    Save 71%

    Adrienne Dress

    $169.00
    $49.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

    View full details
  • Miuccia Dress Alamour The Label Miuccia Orange Halter Neck Maxi Dress | Afterpay | Klarna | Zip Pay Miuccia Dress Alamour The Label Miuccia Orange Halter Neck Maxi Dress | Afterpay | Klarna | Zip Pay
    Save 68%

    Miuccia Dress

    $399.00
    $129.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

    View full details
  • Custom Made-To-Order Dress - S Alamour Made-To-Order Custom Made-To-Order Dress - S
    Made to order

    Custom Made-To-Order Dress - 2XL

    from $300.00
    2XL / 300 2XL / 320 2XL / 340 2XL / 360 2XL / 380 2XL / 400 2XL / 420 2XL / 440 2XL / 460 2XL / 480 2XL / 500 2XL / 520 2XL / 540 2XL / 560 2XL / 580 2XL / 600 2XL / 620 2XL / 640 2XL / 660 2XL / 680 2XL / 700 2XL / 720 2XL / 740 2XL / 760 2XL / 780 2XL / 800 2XL / 820 2XL / 840 2XL / 860 2XL / 880 2XL / 900 2XL / 920 2XL / 940 2XL / 960 2XL / 980 2XL / 1000

    Alamour offers a personalised service to customise the majority of our made-to-order gowns in different colours, with minor alterations for a smal...

    View full details

Related collections

Formal Prom Dresses: Celebrate in Style

Step into sophistication with Alamour The Label’s curated collection of formal and prom dresses. From sleek silhouettes to dramatic floor-length gowns, each design is crafted in premium fabrics with couture-inspired finishes; made to sculpt, flatter and photograph beautifully all night long.

Explore everything from elegant long prom dresses and luminous satin gowns to structured corset styles, sparkling finishes and romantic floral designs. Whether your look is bold, minimal or ultra-glam, you’ll find a statement dress that feels unmistakably you.

Loved by thousands of customers worldwide, our prom collection blends modern glamour with timeless elegance for every shape, size and style.

Shop by style: Long · Corset · Satin · Sparkly · Backless · Floral

Prom: A Night to Remember

Prom is your moment - a chance to dress up, feel confident and create memories that last. Whether you love a sculpted silhouette or a full, romantic ball gown, our edit is designed to help you find a look that feels effortlessly elevated.

Prom Dress Trends This Season

This season blends timeless elegance with modern edge. Think sleek satin finishes, corset bodices, soft draping, open backs and high-impact sparkle.

  • Bold shades for a striking entrance
  • Romantic tones for a softer, feminine look
  • Flattering structure with corsetry and sculpted bodices
Shop by Dress Colour

Explore prom dresses in your favourite colour:

Shop by Dress Style

Find a silhouette that flatters your figure and suits your event:

Looking for statement styles with high-shine finishes? Explore our Glitz & Glam dresses for sparkling gowns designed to stand out.

How to Style Your Prom Dress
  • Jewellery: Keep it minimal for embellished gowns; go bold for simple silhouettes.
  • Heels: Strappy stilettos elevate the look, while block heels are perfect for comfort.
  • Wrap: A satin or chiffon wrap adds warmth and polish.
  • Clutch: Choose a compact style to carry essentials without overpowering your look.
  • Hair & makeup: Match your neckline - updos suit open backs, soft curls suit strapless styles.
Prom Dress FAQs

Are your prom dresses made to order?

Yes. Many of our gowns are made-to-order and produced only after your purchase. This reduces overproduction, minimises waste and allows us to offer more colours, styles and customisation options while supporting a more sustainable future in fashion.

Can I customise or alter my dress?

Most made-to-order styles can be personalised for an additional fee. Common alterations include adding or removing a slit or sleeves, adjusting the back design, changing colour or fabric, or extending the train length. Our stylists will guide you on what’s possible for your chosen gown.

Do you accept special design requests?

Yes. For simpler silhouettes, we’re happy to review custom ideas or requests. Contact our team via the website or email us at info@alamourthelabel.com to discuss your vision.

How long does production and delivery take?

Made-to-order gowns typically require 4–6 weeks for production before dispatch. Estimated timelines are shown on each product page. We also offer express worldwide shipping once your dress is ready.

What sizes do you offer?

We proudly offer inclusive sizing from XXS to 9XL, designed to flatter a wide range of body types and personal styles. Detailed measurements and fit notes are provided on every product page.

Do you offer returns or exchanges?

Yes. Eligible items can be returned or exchanged for peace of mind. Please review our returns policy for full details and conditions.

What Buy Now, Pay Later options are available?

We offer Afterpay/Clearpay, Klarna, Sezzle and Zip Pay. Availability varies by country and eligibility at checkout.

Where is Buy Now, Pay Later available?

Afterpay/Clearpay: Australia, New Zealand, USA, Canada, UK & Europe
Klarna: Australia, USA, Canada, UK & most of Europe
Zip Pay: Australia only
Sezzle: USA & Canada

Find Your Dream Prom Dress

From sleek satin to corseted silhouettes and statement sparkle, discover formal prom dresses designed to flatter every figure and create an unforgettable entrance. Shop Alamour The Label today and find the gown that captures your style and your moment.