Heidi - Navy
In Bloom - the Made-To-Order Collection This one-shoulder style has intricate cut-out detailing to enforce a stylish appeal to your look. Paired w...
View full detailsIn Bloom - the Made-To-Order Collection This one-shoulder style has intricate cut-out detailing to enforce a stylish appeal to your look. Paired w...
View full detailsIn Bloom - the Made-To-Order Collection Defined by its glistening emerald fabric and sophisticated silhouette, the Zara Gown proves to be a conten...
View full detailsIn Bloom - the Made-To-Order Collection The Kimberly Gown promises an effortless look with its simple design choices and body hugging silhouette. ...
View full detailsIn Bloom - the Made-To-Order Collection Bold colours will update your evening look and the Alexis Gown has just that. Made from a velvet sequin fa...
View full detailsIn Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Evelyn Gown. Structured with a boned bod...
View full detailsThe Côte d'Azur Collection Glamorous & stylish, the Zerlina Gown embraces everyone's favourite details. With a scooped neckline, side slit, &...
View full detailsAphrodite Collection The Marta Gown channels a heavenly aesthetic with its sweeping one-shoulder sleeve, front cut-out, and side slit. Made from a...
View full detailsIn Bloom - the Made-To-Order Collection Follow a simplistic approach to your evening attire with the Cheryce Gown. Designed with a strapless strai...
View full detailsThe Côte d'Azur Collection The Tirana Set was made to contemporise typical formal attire with its two-piece design. This style is elevated with it...
View full detailsThe Côte d'Azur Collection Timeless romance meets chic glamour in the Dolce Gown. Simplistic in design, this strapless gown offers a cowl style ne...
View full detailsThe Made-To-Order Collection Steal the spotlight & sparkle in the light in this stunning rose gold sequin gown. Prisilla is the gown of every...
View full detailsFinal sale - No returns or exchanges on this item. The Kasey Gown blends a minimalist aesthetic with a contemporary design to elevate your formal...
View full detailsThe Côte d'Azur Collection The female form is elegantly highlighted in the Saemira Gown. Featuring a strapless neckline, body-hugging fit and is r...
View full detailsThe Made-To-Order Collection Be the ultimate show-stopper in the Electra Glitter Gown, a dreamy rose gold masterpiece. Crafted from layered sparkli...
View full detailsThe Made-To-Order Collection Glamorous & feminine, the Iza gown features a super cute bow detail on the shoulder, with a sexy cut out section...
View full detailsThe Grusilla Dress delivers modernity with its bright blue tone and mesh fabric. This piece showcases a daring deep plunge neckline, an elegant fr...
View full detailsIn Bloom - the Made-To-Order Collection The Jennifer Gown is the perfect contemporary look for your formal event. Fitted with a structured bodice,...
View full detailsIn Bloom - the Made-To-Order Collection The Jayda Set blends a sophisticated aesthetic with a fitted silhouette to create a look that is bound to ...
View full detailsThe Côte d'Azur Collection Opt for a maximalist approach this prom season in the Marsela Gown. Formed in a bright pink hue in a satin fabric and e...
View full detailsThe Made-To-Order Collection Anita stands as the epitome of a show-stopping gown. Adorned in opulent tassels, it is a masterpiece that revels in ...
View full detailsEvoking and alluring, the Graziana Gown demands all the attention. This bright yellow chiffon dress features an asymmetrical neckline, fitted silh...
View full detailsIn Bloom - the Made-To-Order Collection Simplistic elegance is the best way to describe the Whitney Gown. Designed with a strapless neckline, a do...
View full detailsIn Bloom - the Made-To-Order Collection A minimalist aesthetic allows all the focus to fall on you in the Blinera Gown. Structured with a boned bo...
View full detailsThe Côte d'Azur Collection The Debora Gown flatteringly sculpts the figure's natural curves for an elegant approach to your formal attire. Fixed w...
View full detailsIn Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.
Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.
We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!