Doruntina - Black
The Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
View full detailsThe Côte d'Azur Collection Embodying sophistication, the Doruntina Gown is designed with an open back, waist cut-outs, and a form-fitting silhouet...
View full detailsThe Made-To-Order Collection Get the look this season in the Diamante Gown. Diamante is a vibrant iridescent purple gown with shimmering sequins ...
View full detailsThe Made-To-Order Collection Command attention and flaunt your silhouette with the Catriane Gown. This contemporary style boasts a daring deep plu...
View full detailsIn Bloom - the Made-To-Order Collection The Salou Gown is the epitome of effortless. Designed with a cowl neckline, a criss cross back, and a fitte...
View full detailsIn Bloom - the Made-To-Order Collection Rendered with light-catching sequins in a classic black tone, the Hailey Gown will elongate the figure wit...
View full detailsIn Bloom - the Made-To-Order Collection Simplistic elegance is the honest way to describe the Sarah Gown. Designed with a strapless sweetheart neck...
View full detailsIn Bloom - the Made-To-Order Collection Using bright colours and intricate cut-outs, the Natalie Gown delivers a modern twist to your event wear t...
View full detailsVenice Collection The Venice Gown channels elevated simplicity with its delicate beaded fabric and effortless silhouette. This style was made to h...
View full detailsThe Maurita Gown is the epitome of a prom night essential. Crafted from a shimmering sequin fabric that delicately embraces your figure, it showca...
View full detailsThe Made-To-Order Collection Fit for royalty, the Yolanda Gown boasts opulent beading and crystal embellishments across the bodice, featur...
View full detailsThe Made-To-Order Collection Livnia is the most gorgeous gown made from luxe orange satin fabric. Super flattering & looks incredible on dark...
View full detailsThe Made-To-Order Collection Exude sophistication and style in our emerald Ria Satin Gown. Crafted from velvety emerald fabric, it showcases a de...
View full detailsIn Bloom - the Made-To-Order Collection Simple silhouettes are favoured this season and the Carly Gown proves why. Cut from a soft matte satin fab...
View full detailsThe Made-To-Order Collection Tyra, the epitome of style & sophistication, made from beautiful star patterned glitter fabric to ensure all eyes ...
View full detailsThe Made-To-Order Collection Capture the spotlight in the Kaylie Beaded Gown, a masterpiece designed for grand entrances. This gown features a scoo...
View full detailsThe Made-To-Order Collection The most beautiful gown ever, Estafania is every girl's dream gown. Features an incredibly luxe detailed beaded stra...
View full detailsElevate your wardrobe with the Adrienne Dress. Designed with an alluring lace-up back, fitted silhouette, unique neckline and elevated by its lust...
View full detailsIn Bloom - the Made-To-Order Collection The Lindsey Set was made to contemporise typical formal attire with its two-piece design. Cut from a stret...
View full detailsThe Côte d'Azur Collection The Pranvera Gown offers modernity and sophistication for your formal edit. Designed with a deep plunge neckline, open ...
View full detailsThe Côte d'Azur Collection The Kaltrina Gown evokes allure with its daring cut-outs, form-fitting silhouette, and romantic rose gold-tone. Crafted...
View full detailsThe Côte d'Azur Collection Opt for an understated style with a hint of elegance in the Saban Gown. Designed with a low neckline and back, waist cu...
View full detailsThe Made-To-Order Collection Emanate elegance and confidence in the Kalila Sequin Gown. This piece features a daring plunge neckline, intricate cr...
View full detailsThe Made-To-Order Collection Experience goddess-like elegance in the Rubi Satin Gown. Crafted from velvety satin, this sleek and stylish masterpi...
View full detailsIn Bloom - the Made-To-Order Collection Defined by its romantic colour and glistening sequins, the Courtney Gown proves to be a contender for this...
View full detailsIn Australia it is referred to as a Formal, however it is most commonly known around the world as Prom - especially in the USA. Alamour The Label has a vast collection of popular styles and colours to choose from in our range of prom dresses, that are the perfect combination of elegant and sexy.
Prom / Formal night is one of the most important and romantic nights in a girl’s life. It’s one of those nights that compel us to dress up to the nines, and channel our inner goddess with a mesmerizing glamour. Besides, after sweating it out in high school for all those years, every girl deserves to have a dreamy Cinderella moment on prom night, in a gorgeous formal / prom dress. If you’re looking for the perfect prom night dress to ravish your curves and flatter your date by unleashing your gorgeous beauty sans restraint, look no more.
We invite you to shop a stunning collection of trendy and classic prom dresses. Whether you want a curve-hugging silhouette with sexy spaghetti straps, or a strapless ball gown that would make a princess pea green with envy. You can browse through a wide and rich collection of strikingly beautiful prom dresses to make your big night a memorable one!