Cassie Lace Beaded Burgundy Mermaid Gown
Cassie is a stunning beaded tulle mermaid gown. Features a sweetheart neckline & intricate beading detail all over. Cassie has a mini dress sat...
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Cassie is a stunning beaded tulle mermaid gown. Features a sweetheart neckline & intricate beading detail all over. Cassie has a mini dress sat...
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Style Notes Get ready to WOW the crowd this formal event season. The must-have sparkling dress is here. Introducing Orla - A beaded pearl dress wit...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Style Notes Directors favourite! Meet Zohra a stunning off-shoulder maxi gown. Zohra features an off shoulder with long sleeve, the off shoulde...
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Style Notes The Dayana Gown embodies refined minimalism and modern sophistication. Cut from a smooth, matte satin fabrication, this silhouette skim...
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Venice Collection The Venice Gown channels elevated simplicity with its delicate beaded fabric and effortless silhouette. This style was made to h...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Made-To-Order Collection Fit for royalty, the Yolanda Gown boasts opulent beading and crystal embellishments across the bodice, featur...
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Style Notes The Ophelia Gown embodies refined minimalism with a seductive, modern edge. Crafted from a smooth, matte satin fabric that suppor...
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The Maurita Gown is the epitome of a prom night essential. Crafted from a shimmering sequin fabric that delicately embraces your figure, it showca...
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The Made-To-Order Collection Livnia is the most gorgeous gown made from luxe orange satin fabric. Super flattering & looks incredible on dark...
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Style Notes Classy and elegant, the Jenny was made after our best-selling Blanche dress. This glamorous version was made for your gala or wedding! ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...
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The stunning Sheyla Gown is the gown of your dreams. Made from luxe rose gold patterned sequins fabric which is stretchy to hug your body perfectly...
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The Made-To-Order Collection Experience goddess-like elegance in the Rubi Satin Gown. Crafted from velvety satin, this sleek and stylish masterpi...
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Style Notes Introducing Camellia, a highly requested cocktail gown, made from our best-selling floral patterned colour in a new shape and silho...
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Style Notes Flirty, fun, and fabulous, meet the Gardenia Gown. This one-shoulder tulle gown features multiple layers for a dreamy, voluminous look...
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The Made-To-Order Collection Ivy is the most stunning new sky blue lace gown. So pretty & feminine, this gown will be a gown you'll never regre...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Please note: this is a final sale ONLINE item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowle...
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Please note: this is a final sale ONLINE item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowl...
View full detailsElevate your wardrobe with Alamour The Label’s open back dresses; a collection designed for women who want elegance, confidence and unforgettable silhouettes. From minimal slip gowns to sculpted evening dresses, our open-back styles highlight your figure with refined sophistication and luxurious detailing.
Whether you’re dressing for a formal event, engagement party, wedding guest look or a night out, our open back dresses are created to make a statement from every angle. Each gown is crafted using premium fabrics, flattering cuts and couture-inspired finishes.
An open back dress is the perfect combination of sophistication and allure. It flatters the feminine figure, elongates the silhouette and adds understated drama without being overpowering.
Alamour open-back dresses are created to fit flawlessly without compromising comfort. With adjustable straps, supportive internal structure and premium fabrics, each design moves with your body while keeping everything secure.
Discover versatile colours that enhance every skin tone:
For a seamless finish, choose adhesive bras, silicone cups, breast tape or seamless underwear designed for open-back silhouettes.
Crafted for women who appreciate luxury, detail and modern femininity, our open back dresses deliver breathtaking silhouettes and elevated styling for every event. Browse the full collection to find the perfect open-back gown for your next special occasion.
Yes. Alamour open-back gowns include strategic seams, flexible fabrics and internal structure designed to keep everything secure.
We recommend adhesive cups, breast tape or seamless stick-on solutions for a smooth, invisible finish. Check out our undergarment products that can support you in your dress.
Absolutely. Our designs are crafted with tasteful cuts and elegant silhouettes perfect for prom, weddings and evening events.
Yes. Most gowns can be altered at the straps, hem and waist for a perfect custom fit.