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Prom Dresses and Gowns

  • Julianne - White Alamour The Label Julianne White V Neck Gown | Afterpay | Klarna | Zip Pay Julianne - White Alamour The Label Julianne White V Neck Gown | Afterpay | Klarna | Zip Pay
    Save 39%

    Julianne - White

    $470.00
    $289.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Dahlia Dress Alamour The Label Dahlia 3D Floral Lace-up Dress | Afterpay | Klarna | Zip Pay Dahlia Dress Alamour The Label Dahlia 3D Floral Lace-up Dress | Afterpay | Klarna | Zip Pay
    Save 50%

    Dahlia Dress

    $450.00
    $225.00
    XXS XS S M L XL 2XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Petra - White Alamour The Label Petra White 3D Floral Gown | Afterpay | Klarna | Zip Pay Petra - White Alamour The Label Petra White 3D Floral Gown | Afterpay | Klarna | Zip Pay
    Save 60%

    Petra - White

    $499.00
    $200.00
    XXS XS S M L XL

    FINAL SALE NO RETURNS The Petra Gown is designed with so many romantic elements. A sweetheart neckline, lace-up back, and detailed 3D floral fabric...

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  • Ginvra Dress Alamour The Label Ginvra Blue 3D Floral Dress | Afterpay | Klarna | Zip Pay Ginvra Dress Alamour The Label Ginvra Blue 3D Floral Dress | Afterpay | Klarna | Zip Pay
    Save 57%

    Ginvra Dress

    $470.00
    $200.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

    View full details
  • Alyssa - Oyster Alamour The Label Alyssa Oyster Cowl Neck Gown | Afterpay | Klarna | Zip Pay Alyssa - Oyster Alamour The Label Alyssa Oyster Cowl Neck Gown | Afterpay | Klarna | Zip Pay
    Save 60%

    Alyssa - Oyster

    $249.00
    $99.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge an...

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Related collections

Formal Prom Dresses: Celebrate in Style

Step into sophistication with Alamour The Label’s curated collection of formal and prom dresses. From sleek silhouettes to dramatic floor-length gowns, each design is crafted in premium fabrics with couture-inspired finishes; made to sculpt, flatter and photograph beautifully all night long.

Explore everything from elegant long prom dresses and luminous satin gowns to structured corset styles, sparkling finishes and romantic floral designs. Whether your look is bold, minimal or ultra-glam, you’ll find a statement dress that feels unmistakably you.

Loved by thousands of customers worldwide, our prom collection blends modern glamour with timeless elegance for every shape, size and style.

Shop by style: Long · Corset · Satin · Sparkly · Backless · Floral

Prom: A Night to Remember

Prom is your moment - a chance to dress up, feel confident and create memories that last. Whether you love a sculpted silhouette or a full, romantic ball gown, our edit is designed to help you find a look that feels effortlessly elevated.

Prom Dress Trends This Season

This season blends timeless elegance with modern edge. Think sleek satin finishes, corset bodices, soft draping, open backs and high-impact sparkle.

  • Bold shades for a striking entrance
  • Romantic tones for a softer, feminine look
  • Flattering structure with corsetry and sculpted bodices
Shop by Dress Colour

Explore prom dresses in your favourite colour:

Shop by Dress Style

Find a silhouette that flatters your figure and suits your event:

Looking for statement styles with high-shine finishes? Explore our Glitz & Glam dresses for sparkling gowns designed to stand out.

How to Style Your Prom Dress
  • Jewellery: Keep it minimal for embellished gowns; go bold for simple silhouettes.
  • Heels: Strappy stilettos elevate the look, while block heels are perfect for comfort.
  • Wrap: A satin or chiffon wrap adds warmth and polish.
  • Clutch: Choose a compact style to carry essentials without overpowering your look.
  • Hair & makeup: Match your neckline - updos suit open backs, soft curls suit strapless styles.
Prom Dress FAQs

Are your prom dresses made to order?

Yes. Many of our gowns are made-to-order and produced only after your purchase. This reduces overproduction, minimises waste and allows us to offer more colours, styles and customisation options while supporting a more sustainable future in fashion.

Can I customise or alter my dress?

Most made-to-order styles can be personalised for an additional fee. Common alterations include adding or removing a slit or sleeves, adjusting the back design, changing colour or fabric, or extending the train length. Our stylists will guide you on what’s possible for your chosen gown.

Do you accept special design requests?

Yes. For simpler silhouettes, we’re happy to review custom ideas or requests. Contact our team via the website or email us at info@alamourthelabel.com to discuss your vision.

How long does production and delivery take?

Made-to-order gowns typically require 4–6 weeks for production before dispatch. Estimated timelines are shown on each product page. We also offer express worldwide shipping once your dress is ready.

What sizes do you offer?

We proudly offer inclusive sizing from XXS to 9XL, designed to flatter a wide range of body types and personal styles. Detailed measurements and fit notes are provided on every product page.

Do you offer returns or exchanges?

Yes. Eligible items can be returned or exchanged for peace of mind. Please review our returns policy for full details and conditions.

What Buy Now, Pay Later options are available?

We offer Afterpay/Clearpay, Klarna, Sezzle and Zip Pay. Availability varies by country and eligibility at checkout.

Where is Buy Now, Pay Later available?

Afterpay/Clearpay: Australia, New Zealand, USA, Canada, UK & Europe
Klarna: Australia, USA, Canada, UK & most of Europe
Zip Pay: Australia only
Sezzle: USA & Canada

Find Your Dream Prom Dress

From sleek satin to corseted silhouettes and statement sparkle, discover formal prom dresses designed to flatter every figure and create an unforgettable entrance. Shop Alamour The Label today and find the gown that captures your style and your moment.