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Sevilla Beaded Gown

$600.00 AUD
$1,200.00 AUD
Sale

Satori Dress

$62.25 AUD
$249.00 AUD
Sale

Rosie Top

$25.00 AUD
$79.95 AUD
Sale

Romina Dress

$119.50 AUD
$239.00 AUD
Sale

Romee Set

$64.98 AUD
$129.95 AUD
Sale

Romee Robe

$64.98 AUD
$129.95 AUD
Sale

Rita Dress

$40.00 AUD
$139.95 AUD
Sale

Ravena - White

$249.50 AUD
$499.00 AUD
Sale

Rafael Crop

$22.25 AUD
$89.00 AUD
Sale

Nima Set - Black

$84.98 AUD
$169.95 AUD
Sale

Monia Top

$20.00 AUD
$59.95 AUD
Sale

Melissa - White

$225.00 AUD
$450.00 AUD
Sale

Melina Set

$100.00 AUD
$239.00 AUD
Sale

Melina Long Sleeve Cut Out Dress

$164.50 AUD
$329.00 AUD
Sold Out
SOLD OUT

Maya - Wine Red

$235.00 AUD
$470.00 AUD
Sale

Mauris Set - Black

$129.50 AUD
$259.00 AUD
Sale

Marigot Dress

$124.50 AUD
$249.00 AUD
Sale

Mailys Dress

$74.50 AUD
$149.00 AUD
Sale

Maigosia Bralette

$19.75 AUD
$79.00 AUD
Sale

Madeline Dress

$74.50 AUD
$149.00 AUD
Sale

Lyna Blue Print A-Line Dress

$69.50 AUD
$139.00 AUD
Sale

Lulu Dress

$74.50 AUD
$149.00 AUD
Sale

Lua Set

$59.00 AUD
$149.00 AUD
Sale

Lua Pants

$44.98 AUD
$89.95 AUD
Sale

Loulia Top - Pink

$39.50 AUD
$79.00 AUD
Sale

Lena - Plum

$199.50 AUD
$399.00 AUD
Sale

Layali - Red

$199.50 AUD
$399.00 AUD
Sale

Laria Set

$49.00 AUD
$169.95 AUD
Sale

Lais Tank - Teal

$29.98 AUD
$59.95 AUD
Sale

Kylie Oversized Joggers - Lilac

$25.00 AUD
$89.95 AUD
Sale

Kelly Robe

$59.00 AUD
$139.95 AUD
Sale

Kelly Crop

$24.98 AUD
$49.95 AUD
Sale

Kelly Cardigan

$25.00 AUD
$79.95 AUD
Sale

Jules Shirred Dress - Yellow

$50.00 AUD
$179.00 AUD
Sale

Jules Shirred Dress - Blue

$50.00 AUD
$179.00 AUD
Sale

Jelena Set

$59.00 AUD
$149.95 AUD
Sale

Jasmine Butterfly Dress

$64.98 AUD
$129.95 AUD
Sale

Hailey Tank - Nude

$10.00 AUD
$59.95 AUD
Sale

Grace Pants

$49.98 AUD
$99.95 AUD
Sale

Grace Bralette

$15.00 AUD
$69.95 AUD
Sale

Gigi Shorts

$25.00 AUD
$69.95 AUD
Sale

Gianna - Sky Blue

$199.50 AUD
$399.00 AUD
Sale

Fleur Mini Long Sleeve Dress

$100.00 AUD
$239.00 AUD
Sale

Fleur Long Sleeve Midi Dress

$100.00 AUD
$259.00 AUD
Sale

Fleur Cut Out Mini Dress

$100.00 AUD
$289.00 AUD
Sale

Emily Top

$39.98 AUD
$79.95 AUD
Sale

Ember Set

$100.00 AUD
$249.00 AUD
Sale

Elania Midi Set

$79.00 AUD
$189.00 AUD
In stock
Sale

Cosmo Dress

$29.00 AUD
$119.00 AUD
Sale

Clarice - Lilac

$225.00 AUD
$450.00 AUD
Sale

Celia Bralette

$39.50 AUD
$79.00 AUD
Sale

Cecily Top - White

$34.50 AUD
$69.00 AUD
Sale

Cecily Top - Black

$34.50 AUD
$69.00 AUD
Sale

Cecily Pants - Black

$49.98 AUD
$99.95 AUD
Sale

Carmela Top

$39.50 AUD
$79.00 AUD
Sale

Carmela Pants

$49.50 AUD
$99.00 AUD
Sale

Cara Sweatshirt - Multi

$25.00 AUD
$89.95 AUD
Sale

Candice Bra

$15.00 AUD
$49.95 AUD
Sale

Brigette Dress

$100.00 AUD
$259.00 AUD
Sale

Bianca - Gunmetal Grey

$225.00 AUD
$450.00 AUD
Sale

Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.