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  • Yara - Black Satin Two Piece Skirt Set Yara - Black Satin Two Piece Skirt Set
    Save 50%

    Yara Set

    Original Price $139.00
    Current Price $69.50
    XXS XS S M L XL

    Sweet Escape Collection This modern two-piece set is the perfect look for your next night out. The Yara Set features an adjustable short-sleeved ...

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  • Angele White Jacquard Midi Dress Angele White Jacquard Midi Dress
    Save 76%

    Angele Dress

    Original Price $420.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This new midi brings an angelic appeal with its textured white fabric, bodice cut out, and fit...

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  • Dayan Orange Long Sleeve Midi Dress Dayan Orange Long Sleeve Midi Dress
    Save 50%

    Dayan Dress

    Original Price $179.00
    Current Price $89.50
    XXS XS S M L XL

    Mediterranean Summer Collection The Dayan Dress provides a modern take on evening styling with its bright tangerine hue, a fitted silhouette and o...

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  • Alani Top - White Short Sleeve Crop Top with Straight Neckline Alani Top - White Short Sleeve Crop Top with Straight Neckline
    Save 50%

    Alani Top

    Original Price $59.95
    Current Price $29.97
    XXS XS S M L XL

    Prepare for summer with the Alani Crop, a charming piece that epitomizes warm-weather elegance. Boasting a sleek straight neckline and dainty short...

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  • Angelina Two Piece Black Pleated Set with Waist Ties and Side Slit Angelina Two Piece Black Pleated Set with Waist Ties and Side Slit
    Save 60%

    Angelina Set

    Original Price $249.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Angelina Set embodies elevated resort wear with its pleated satin fabrication, criss-cross...

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  • Celia Bralette - Brown Faux-Leather Bralette Celia Bralette - Brown Faux-Leather Bralette
    Save 50%

    Celia Bralette

    Original Price $79.00
    Current Price $39.50
    XXS XS S M L XL

    Pain au Chocolat Collection Add a stylish touch to your everyday ensembles with the Celia Bralette. Made for both warmer and cooler weather, this ...

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  • Araminta Floral Midi Dress with Off-Shoulder Sleeves Araminta Floral Midi Dress with Off-Shoulder Sleeves
    Save 69%

    Araminta Dress

    Original Price $320.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Romance takes the forefront this season which is evident with the Araminta Dress. Featuring a ...

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  • Dayanara San Gallo Pink Dress with Waist Cut-Outs Dayanara San Gallo Pink Dress with Waist Cut-Outs
    Save 60%

    Dayanara Dress

    Original Price $249.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  With an abundance of romantic details, the Dayanara Dress leans into its feminine aesthetic wi...

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  • Violetta White Lace Midi Dress Violetta White Lace Midi Dress
    Save 50%

    Violette Dress

    Original Price $350.00
    Current Price $175.00
    XXS XS S M L XL

    Field of Dreams Collection An enticing midi dress for your summer wardrobe. The Violette Dress embraces a bohemian yet classic resort look with it...

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  • Tina - Sky Blue Satin Two Piece Gown with Slit & Knot Bust Detail Tina - Sky Blue Satin Two Piece Gown with Slit & Knot Bust Detail
    Save 79%

    Tina - Sky Blue

    Original Price $470.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Elegance meets vibrancy in the Tina two-piece gown. The striking strapless bustier, adorned wi...

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  • Calvina Leather Mini Dress with Asymmetrical Skirt Calvina Leather Mini Dress with Asymmetrical Skirt
    Save 60%

    Calvina Dress

    Original Price $249.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Embrace modernity with the Calvina Dress. Formed with an asymmetrical skirt, straight neckline...

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  • Kylie Kids Set - Lilac Tie Dye Joggers & Hoodie Kylie Kids Set - Lilac Tie Dye Joggers & Hoodie
    Save 65%

    Kylie Kids Set - Lilac

    Original Price $89.95
    Current Price $31.49
    Size 1 Size 2 Size 3 Size 4

    Luxe Essentials For Kids The Kylie Kids Set is a winter warmer your little one will love. Cozy and stylish, this tie-die set is so on-trend. Featur...

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  • Kourtney Kids Set - Pink Tie Dye T-Shirt & Bike Shorts Kourtney Kids Set - Pink Tie Dye T-Shirt & Bike Shorts
    Save 65%

    Kourtney Kids Set

    Original Price $69.95
    Current Price $24.49
    Size 1 Size 2 Size 3 Size 4

    Luxe Essentials For Kids Comfort and style go hand in hand with the Kourtney Kids Set. Made from a super soft tie-dye fabric. This set will be the...

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  • Duaa Teal Floral A-Line Maxi Dress Duaa Teal Floral A-Line Maxi Dress
    Save 65%

    Duaa Dress

    Original Price $289.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Duaa Dress provides simplicity for your spring/summer vacations. Effortless in design with...

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  • Myrna Floral Print Mini Dress with Sleeves Myrna Floral Print Mini Dress with Sleeves
    Save 60%

    Myrna Dress

    Original Price $249.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The feminine aesthetic is profound in the Myrna Mini Dress. Featuring a structured bodice, she...

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  • Save 50%

    Stella Bike Shorts

    Original Price $69.95
    Current Price $34.98
    XXS XS S M L XL

    Luxe Essentials Collection Elevate your activewear with the Stella Bike Shorts. These high-waisted, mid-length shorts in soft, fluffy sky blue fabr...

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  • Cara Kids Set - Pink Tie Dye Joggers & Sweatshirt Cara Kids Set - Pink Tie Dye Joggers & Sweatshirt
    Save 50%

    Cara Kids Set - Pink

    Original Price $89.95
    Current Price $44.98
    Size 1 Size 2 Size 3 Size 4

    Luxe Essentials For Kids A winter must-have. The Cara Kids Set is a stylish choice for those lazy days. Made from soft cotton fabric in a pink tie-...

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  • Yasena Kids Dress - Lilac Patterned Floral Dress with Tie-Up Sleeves Yasena Kids Dress - Lilac Patterned Floral Dress with Tie-Up Sleeves
    Save 50%

    Yasena Kids Dress

    Original Price $69.00
    Current Price $34.50
    Size 1 Size 2 Size 3 Size 4

    Resort Collection For Kids Little ones will adore the details of the Yasena Dress. Made with an a-line silhouette and featuring tie-up sleeves. Th...

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  • Martyna Emerald Midi Dress with Long Sleeves Martyna Emerald Midi Dress with Long Sleeves
    Save 56%

    Martyna Dress

    Original Price $229.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Figure-hugging and bright in colour, the Martyna Dress demands all the attention. Fixed with a...

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Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.