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  • Mailys Dress - Floral Printed Mini with Long Sleeves and Tie Sides Mailys Dress - Floral Printed Mini with Long Sleeves and Tie Sides
    Save 50%

    Mailys Dress

    Original Price $149.00
    Current Price $74.50
    XXS XS S M L XL

    Sweet Escape Collection This figure-skimming mini dress perfectly adheres to the spring season with its floral pattern, sheer peasant style sleeve...

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  • Emiliana - White Embellished Plunge Neck Gown with Side Slit Emiliana - White Embellished Plunge Neck Gown with Side Slit
    Save 50%

    Emiliana - White

    Original Price $599.00
    Current Price $299.50
    XXS XS S M L XL

    The Exclusive Rome Collection  The Emiliana Gown exudes timeless elegance, perfect for bridal or formal affairs. Its pearl embellishments and deli...

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  • Cosmo - Gold Shimmer Mini Dress with Cut Out Bustier & Short Sleeves Cosmo - Gold Shimmer Mini Dress with Cut Out Bustier & Short Sleeves
    Save 76%

    Cosmo Dress

    Original Price $119.00
    Current Price $29.00
    XXS XS S M L XL

    Exclusive Love Me Collection Elevate your presence with the Cosmo Dress. Crafted from a gold metallic fabric, this mini dress showcases a cut-out b...

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  • https://cdn.shopify.com/s/files/1/1084/7742/files/video_46.mov?v=1603413100.mp4 Miranda Shirt - Teal Velvet Shirt with Button-Up Front & White Seams
    Save 50%

    Miranda Shirt

    Original Price $79.95
    Current Price $39.98
    XXS XS S M L XL

    Luxe Essentials Collection Elevate your wardrobe with this opulent teal velvet blouse. With subtle white seams, front pockets, and discreet front b...

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  • Zehra Dress - Yellow Satin Textured Mini with Long Off-Shoulder Sleeves Zehra Dress - Yellow Satin Textured Mini with Long Off-Shoulder Sleeves
    Save 50%

    Zehra Dress

    Original Price $189.00
    Current Price $94.50
    XXS XS S M L XL 2XL

    Party Collection  Bright and alluring, the Zehra Dress brings in all the attention. Rendered from a patterned satin fabric with a sharp v-neckline,...

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  • Lais Tank - White Ribbed Cropped Tank Top with Gold Foil Butterfly Print Lais Tank - White Ribbed Cropped Tank Top with Gold Foil Butterfly Print
    Save 50%

    Lais Tank - Gold

    Original Price $59.95
    Current Price $29.98
    XXS XS S M L XL

    Luxe Essentials Collection The Lais Tank is the epitome of your ideal summer loungewear. Crafted from soft ribbed fabric, this tank-style delight c...

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  • Amila - Sky Blue Satin Gown with Cowl Neck, Slit & Tie-Up Straps Amila - Sky Blue Satin Gown with Cowl Neck, Slit & Tie-Up Straps
    Save 50%

    Amila - Sky Blue

    Original Price $450.00
    Current Price $225.00
    XXS XS S M L XL

    The Exclusive Rome Collection The newly unveiled Amila Gown in sky blue is the epitome of luxury. Crafted from sumptuous satin, this gown boasts a...

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  • Madalena Set - Shimmering Orange Two Piece with Slit & Cut Out Bodice
    Save 50%

    Maddalena Set

    Original Price $239.00
    Current Price $119.50
    XXS XS S M L XL

    Party Collection  Steal the spotlight in the Maddalena Set. This burnt orange two-piece shimmers in the light with its lurex jersey fabric. Featuri...

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  • Riviera Dress - Pink Fitted Mini Dress with Cut-Out Waist & V-Neck Riviera Dress - Pink Fitted Mini Dress with Cut-Out Waist & V-Neck
    Save 50%

    Riviera Dress

    Original Price $149.95
    Current Price $74.97
    XXS XS S M L XL

    Resort Collection  The Riviera Dress is a wardrobe essential. Fashioned from a cotton poplin fabric in a captivating pink hue, it features a daring...

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  • Margot White Mesh Ruched Set Margot White Mesh Ruched Set
    Save 64%

    Margot Set

    Original Price $279.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  This body-hugging two-piece set brings an alluring appeal to your event look with each refined...

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  • Denise Black Scuba Fitted Dress with Bow Sleeves Denise Black Scuba Fitted Dress with Bow Sleeves
    Save 60%

    Denise Dress

    Original Price $249.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Body sculpting and flattering at every angle, the Denise Dress encourages a lot of attention. ...

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  • Cecily Set - Floral Print Cropped Top & High Waist Pants Two Piece Set Cecily Set - Floral Print Cropped Top & High Waist Pants Two Piece Set
    Save 50%

    Cecily Set

    Original Price $199.95
    Current Price $99.97
    XXS XS S M L XL

    Exclusive Love Me Collection You need to add this set to your summer wardrobe. Cecily is made from a romantic floral print chiffon fabric & fea...

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  • Aitana Teal Floral Mini Cut-Out Dress with Long Sleeves Aitana Teal Floral Mini Cut-Out Dress with Long Sleeves
    Save 47%

    Aitana Dress

    Original Price $189.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Get the look this spring/summer with the Aitana Dress. Rendered from a teal-toned floral fabri...

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  • Corrine Sage Pattern Two Piece Set with Long Sleeve Corrine Sage Pattern Two Piece Set with Long Sleeve
    Save 64%

    Corrine Set

    Original Price $279.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Corrine Set effortlessly pairs modernity and classic elegance with its two-piece design, p...

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  • Morena Orange Linen Midi Dress with Waist Cut-Out Morena Orange Linen Midi Dress with Waist Cut-Out
    Save 37%

    Morena Dress

    Original Price $159.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  The Morena Dress is well-suited for all of your summer events. Created in a vivid orange hue a...

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  • Adelena White One-Shoulder Dress Adelena White One-Shoulder Dress
    Save 71%

    Adelena Dress

    Original Price $350.00
    Current Price $100.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Embellished with 3D flower appliques, the Adelena Dress is an elegant midi that features an as...

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Your special night needs an extra special dress, right? Well, if you’re searching for that stunning dress to make you feel like the most gorgeous girl in the room, you've come to just the right place. Alamour The Label’s jaw droppingly beautiful range of formal gowns on sale will make your every fashionable wish come true, for less! 

Whether you’re looking for an on-trend piece, a floaty romantic gown or a knock-out classic, Alamour has got your back. Our formal dresses on sale make it possible for everyone to feel their very best on the number one night of the year. Explore the enigmatic collection of sequin, lace, tulle, satin and crepe gowns to find your perfect piece. Each one of our formal dresses on sale are expertly cut and designed to give you your most flawless fit, no matter what your shape or size might be. 

We’re confident that you’re going to land the frock of your dreams in our collection of formal dresses on sale. Buy Now and Pay Later Available for AU, US, NZ, UK, CA.