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Sydney Boutique & Brisbane Showroom | Book Your Styling Consultation
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White Formal Gowns & Dresses

  • Eleora Dress Alamour The Label Eleora Feather Off-Shoulder Midi Dress | Afterpay | Klarna | Zip Pay Eleora Dress Alamour The Label Eleora Feather Off-Shoulder Midi Dress | Afterpay | Klarna | Zip Pay
    Save 80%

    Eleora Dress

    Original Price $499.00
    Current Price $99.00
    XXS XS S M L XL

    Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...

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  • Cyra - White Alamour The Label Cyra White Sequin Gown | Afterpay | Klarna | Zip Pay Cyra - White Alamour The Label Cyra White Sequin Gown | Afterpay | Klarna | Zip Pay
    Save 75%

    Cyra - White

    Original Price $480.00
    Current Price $120.00
    XXS XS S M L XL

    Final sale - No returns or exchanges on this item.  Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...

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  • Kelly Crop Alamour The Label Kelly White Fluffy Crop Top | Afterpay | Zip Pay | Sezzle | LayBuy Kelly Crop Alamour The Label Kelly White Fluffy Crop Top | Afterpay | Zip Pay | Sezzle | LayBuy
    Save 50%

    Kelly Crop

    Original Price $49.95
    Current Price $24.98
    XXS XS S M L XL

    Luxe Essentials Collection Elevate your lounge aesthetic with the Kelly Crop, fashioned from soft, luxe fluffy fabric. This strapless piece pairs p...

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White Formal Dresses & Gowns

Shop Alamour The Label's white formal dresses and gowns for galas, formal events, evening occasions and special celebrations. This collection focuses on polished, occasion-led white, ivory, cream and oyster styles, from sleek fitted gowns to embellished and flowing silhouettes.

Looking specifically for prom? Browse our White Prom Dresses. For a broader colour-led edit across dress lengths and occasions, explore White Dresses.

Discover more formalwear in our Formal & Prom Dresses and Evening Wear collections.