Giorgia - White
The Exclusive Rome Collection The Giorgia Gown embodies modern minimalism with its sleek straight neckline, slender straps, and alluring exposed ba...
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The Exclusive Rome Collection The Giorgia Gown embodies modern minimalism with its sleek straight neckline, slender straps, and alluring exposed ba...
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The Exclusive Rome Collection Luxury is materialized with this glamourous, sheer beaded gown. Formed to hug the silhouette, the Andrea Gown is ca...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Final sale - No returns or exchanges on this item. Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...
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Silk face mask with Alamour logo - White 100% Mulberry Silk face mask to keep you stylish & safe. Features two silk layers, an adjustable nose...
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Final sale - No returns or exchanges on this item. Embrace the elegance of our off-the-shoulder satin gown, featuring a V-cut bust and a sleek fu...
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Final sale - No returns or exchanges on this item.Venice CollectionThe Niki Dress seamlessly marries contemporary allure with timeless sophisticati...
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Final sale - No returns or exchanges on this item. Monaco Collection The Niala Set exudes elegance. Featuring an exposed midriff with diamante emb...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Final sale - No returns or exchanges on this item. The Selah Set will elevate your event wear with its beaded glitter fabric, diamante waist ties...
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Introducing the Meghan Gown, a symbol of timeless elegance and allure. This sophisticated style features shimmering sequins, a captivating plunge ...
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FINAL SALE NO EXCHANGES OR RETURNS. The Claudette Gown is the epitome of luxury. This style was created with a feather-trimmed neckline, a draping ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Final sale - No returns or exchanges on this item. Venice CollectionElevate your evening wardrobe with the Shyla Dress, a masterpiece that embodie...
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Exclusive Istanbul Bridal Collection Emanate timeless romance in the Esen Gown, a masterpiece filled with feminine details. Delicate 3D floral embe...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. Some marks on the bottom of the dress. It is not a brand new item. No returns or ...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Style Notes Elegance comes easy with the Grace Gown. Fitted with a boned bodice, classic v-neckline, thin straps and a fitted silhouette and cut...
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The Made-To-Order Collection Exuding glamour and style, the Zerlina Gown embodies the most coveted elements of elegance. Distinguished by a gracef...
View full detailsShop Alamour The Label's white formal dresses and gowns for galas, formal events, evening occasions and special celebrations. This collection focuses on polished, occasion-led white, ivory, cream and oyster styles, from sleek fitted gowns to embellished and flowing silhouettes.
Looking specifically for prom? Browse our White Prom Dresses. For a broader colour-led edit across dress lengths and occasions, explore White Dresses.
Discover more formalwear in our Formal & Prom Dresses and Evening Wear collections.