Final sale - No returns or exchanges on this item. Asymmetry is favored this season and the Cyra Gown shows that. Created in a white sequin fabri...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Luxurious in fabrication and style, the Laila Heels are designed to be paired with your favourite wardrobe ensemble. This style was crafted with a ...
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The Exclusive Rome Collection The Giorgia Gown embodies modern minimalism with its sleek straight neckline, slender straps, and alluring exposed ba...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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The Exclusive Rome Collection Luxury is materialized with this glamourous, sheer beaded gown. Formed to hug the silhouette, the Andrea Gown is ca...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Final sale - No returns or exchanges on this item. Favor asymmetry with the Maliha Gown. Featuring a diagonal neckline with an exposed bust, shee...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Silk face mask with Alamour logo - White 100% Mulberry Silk face mask to keep you stylish & safe. Features two silk layers, an adjustable nose...
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Final sale - No returns or exchanges on this item. Embrace the elegance of our off-the-shoulder satin gown, featuring a V-cut bust and a sleek fu...
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Final sale - No returns or exchanges on this item.Venice CollectionThe Niki Dress seamlessly marries contemporary allure with timeless sophisticati...
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Final sale - No returns or exchanges on this item. Monaco Collection The Niala Set exudes elegance. Featuring an exposed midriff with diamante emb...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
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Final sale - No returns or exchanges on this item. The Selah Set will elevate your event wear with its beaded glitter fabric, diamante waist ties...
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The Made-To-Order Collection Introducing the Meghan Gown, a symbol of timeless elegance and allure. This sophisticated style features shimmering ...
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FINAL SALE NO EXCHANGES OR RETURNS. The Claudette Gown is the epitome of luxury. This style was created with a feather-trimmed neckline, a draping ...
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Bridal Collection Elevate your bridal elegance with the Crystal Gown, the epitome of sophistication for your special day. This timeless classic fea...
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Paris Collection Emanate elegance and opulence in this couture gown adorned with intricate beadwork and lustrous pearls. The high halter neckline...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge a...
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Final sale - No returns or exchanges on this item. Venice CollectionElevate your evening wardrobe with the Shyla Dress, a masterpiece that embodie...
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Exclusive Istanbul Bridal Collection Emanate timeless romance in the Esen Gown, a masterpiece filled with feminine details. Delicate 3D floral embe...
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Please note: this is a final sale item, heavily reduced to clear. No returns or exchanges are accepted.By purchasing this item, you acknowledge and...
View full detailsShop Alamour The Label's white formal dresses and gowns for galas, formal events, evening occasions and special celebrations. This collection focuses on polished, occasion-led white, ivory, cream and oyster styles, from sleek fitted gowns to embellished and flowing silhouettes.
Looking specifically for prom? Browse our White Prom Dresses. For a broader colour-led edit across dress lengths and occasions, explore White Dresses.
Discover more formalwear in our Formal & Prom Dresses and Evening Wear collections.
