White Formal Gowns & Dresses

The Helene White Flower Drop Earrings pair perfectly with your Alamour the Label styles. It features an acrylic flower design in a white hue. Add ...

Style Notes We are absolutely obsessed with the fit of the Romina dress. Featuring an elegant scoop halter neckline, a fitted shaped silhouette, an...

Enter the realm of sophistication with the Marisel Gown, a breathtaking choice that promises an unforgettable wedding day. Its strapless structured...

Striking & unique, the Ramona Sequin Gown is made from our exclusive patterned shimmering fabric in black, on top of chic nude lining. Ramona a...

Elegant, glam sophistication all in one. This luxe shimmering patterned gown is so beautiful with a choker neckline & exposed plunge neck detai...

The Ramiza White Drop Heart Earrings feature a textured gold hardware stud with a dropped polished pearl heart accent. Pair these perfectly with a...

The Côte d'Azur Collection The Tirana Set was made to contemporise typical formal attire with its two-piece design. This style is elevated with it...

Style Notes For the floral lovers, Lucy is made from our floral 3D fabric which is super chic, flirty and feminine. Inspired by our Odette Dress, L...

Glamorous sequins meet a timeless silhouette in the breathtaking Tori Gown. This classic backless gown is meticulously crafted from a shimmering pa...

The Sidney Pearl Bow Earrings will be the perfect addition to your outfit. This intricate and elegant design features pearl detailing which create...

The Ramiza Earrings feature a textured gold hardware and a polished pearl heart centre. Pair these perfectly with any of your Alamour looks. Dimen...

Glamorous & beautiful, the Lilana Gown is made from shimmering white patterned sequins fabric on top of ivory lining. This gown features a dari...

If you love a good statement earring, the Kimberly White Statement Earrings are perfect for you! Featuring a statement acrylic flower that draws i...

The Elettra Pearl Flower Earrings will be the perfect addition to your prom outfit. This intricate and elegant design features pearl detailing tha...

Final sale - No returns/exchanges on this item.  Introducing the Kaliah Gown. Adorned with intricate 3D floral beading on the bodice and shimmering...

Reinvent your look with the Madison White Flower Earrings. Embellished with acrylic cascading flowers and diamantes that create a radiant sparkle....

Style Notes The Diana Gown fuses sleek modern minimalism with striking asymmetry for a look that’s both sophisticated and bold. With its one-should...

The Anita White Earrings are one of many new additions to our earring collection. Embellished with mini iridescent sequins and beads and statement...

The Made-To-Order Collection  Command attention and flaunt your silhouette with the Catriane Gown. This contemporary style boasts a daring deep plu...

Style Notes Calling all brides of 2024, Vivien is made for you! Inspired by the Florentina, we now have a chicer version. Vivien's new fabric is ...

Style Notes Lorina is elegant and classy. Featuring a high neck design, sleeveless cut and mermaid fitted silhouette. Made from a stretchy sequinne...